{"id":163429,"date":"2025-04-17T12:45:04","date_gmt":"2025-04-17T10:45:04","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=163429"},"modified":"2025-04-17T12:45:04","modified_gmt":"2025-04-17T10:45:04","slug":"shot-scope-nueva-campana-marca-ampliar-alcance-global-la-compania-tecnologica-golf","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/shot-scope-nueva-campana-marca-ampliar-alcance-global-la-compania-tecnologica-golf\/","title":{"rendered":"Shot Scope \u2013 Nueva campa\u00f1a de marca para ampliar el alcance global de la compa\u00f1\u00eda tecnol\u00f3gica de golf"},"content":{"rendered":"<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot-Scope-Global-Campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-163432\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot-Scope-Global-Campaign.jpg\" alt=\"\" width=\"640\" height=\"361\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot-Scope-Global-Campaign.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot-Scope-Global-Campaign-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>17 Abril 2025 &#8211; Shot Scope<\/strong>, l\u00edder en tecnolog\u00eda de GPS, tel\u00e9metro y seguimiento de golpes para golf, ha presentado su nueva campa\u00f1a de marca <strong><em>\u201cMy Game. My Story<\/em><\/strong>\u201d a nivel internacional en 2025, lo que supone una inversi\u00f3n significativa para ampliar el alcance global de la compa\u00f1\u00eda.<\/p>\n<p style=\"font-weight: 400;\">Shot Scope, con sede a las afueras de Edimburgo, fue fundada por un grupo de golfistas apasionados con la misi\u00f3n compartida de ayudar a los jugadores a mejorar su juego. La nueva campa\u00f1a busca fortalecer la conexi\u00f3n de Shot Scope con golfistas de todo el mundo, mostrando sus valores fundamentales y compartiendo las historias inspiradoras de los clientes de la marca.<\/p>\n<p style=\"font-weight: 400;\">El elemento central de la campa\u00f1a es el anuncio <strong><em>\u201cThis Is Our Game\u201d<\/em><\/strong>, que ya se emite en canales digitales y medios de comunicaci\u00f3n a nivel mundial. La campa\u00f1a destaca el af\u00e1n de superaci\u00f3n de cada golfista a trav\u00e9s de la diversa comunidad de Shot Scope, reforzando que el golf es <em>\u201cm\u00e1s que un juego: es una obsesi\u00f3n y una b\u00fasqueda incesante de la mejora\u201d.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rIFal7LswmY?si=ofbrsrTLG1mK1E6h\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\">La campa\u00f1a incluye una serie de documentales que muestran las trayectorias de los golfistas, adoptando el lema de Shot Scope: <em>\u201cKnow your Game\u201d<\/em>. La campa\u00f1a <strong><em>\u201cMy Game. My Story<\/em><\/strong>\u201d, que se lanzar\u00e1 en Abril, destaca al campe\u00f3n de la PGA de 2002, <strong>Rich Beem<\/strong>, quien en su d\u00eda depend\u00eda de un caddie, pero ahora usa Shot Scope para comprender su juego. La amateur texana <strong>Iris Wong<\/strong> mejor\u00f3 de principiante a campeona de club en cuatro a\u00f1os usando la tecnolog\u00eda, mientras que la creadora de contenido <strong>Gabriela DeGasperis<\/strong>(Gabby Golf Girl) utiliza los productos de Shot Scope para obtener informaci\u00f3n sobre su juego.<\/p>\n<p style=\"font-weight: 400;\">Otros rostros de la campa\u00f1a incluyen a los primos <strong>Mike y Frank Fasano<\/strong>, el d\u00fao padre-hijo <strong>Andy y Riley Banks<\/strong>, y el exjugador del Tour <strong>Wayne \u2018Radar\u2019 Riley<\/strong>, quienes atribuyen a Shot Scope su \u00e9xito en el campo de golf.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><em>\u201cLa misi\u00f3n principal de Shot Scope es ayudar a los golfistas a mejorar y disfrutar del juego que amamos. Impulsamos a los golfistas a alcanzar su m\u00e1ximo potencial brind\u00e1ndoles las herramientas esenciales para jugar mejor, por lo que nos entusiasma lanzar la campa\u00f1a \u2018My Game. My Story\u2019 a nivel mundial\u201d,<\/em> afirma <strong>David Hunter<\/strong>, fundador y director ejecutivo de Shot Scope.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cNos entusiasma llegar a m\u00e1s golfistas de todo el mundo a medida que ampliamos nuestra comunidad y seguimos difundiendo el mensaje de que, conociendo tu juego, puedes jugar mejor y obtener mejores puntuaciones. Esperamos que golfistas de todo el mundo encuentren nuestra nueva campa\u00f1a cercana e inspiradora\u201d.<\/em><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot_Scope-Rich_Beem.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-163430\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot_Scope-Rich_Beem.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot_Scope-Rich_Beem.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2025\/04\/Shot_Scope-Rich_Beem-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>David Hunter<\/strong>, junto con el exjugador de la Walker Cup, <strong>Gavin Dear<\/strong>, y la amateur de \u00e9lite <strong>Jennifer Saxton<\/strong>, quien redujo su h\u00e1ndicap desde cero a +5 gracias a los datos de Shot Scope, encarnan la mentalidad de mejora de la marca. De media, los golfistas que utilizan la aplicaci\u00f3n gratuita Shot Scope reducen cuatro golpes por ronda.<\/p>\n<p style=\"font-weight: 400;\">El ecosistema de productos de Shot Scope para la mejora del juego y la medici\u00f3n de distancia ha registrado 400 millones de golpes de 220.000 golfistas de todo el mundo. Como l\u00edder tecnol\u00f3gico en el Reino Unido en tel\u00e9metros y relojes GPS, la empresa est\u00e1 expandiendo su presencia global.<\/p>\n<p style=\"font-weight: 400;\">La campa\u00f1a contin\u00faa el r\u00e1pido impulso de <strong>Shot Scope<\/strong> hacia la expansi\u00f3n global, junto con una nueva visi\u00f3n de marca para 2025 y a\u00f1os posteriores.<\/p>\n<p><center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>17 Abril 2025 &#8211; Shot Scope, l\u00edder en tecnolog\u00eda de GPS, tel\u00e9metro y seguimiento de golpes para golf, ha presentado su nueva campa\u00f1a de marca \u201cMy Game. My Story\u201d a nivel internacional en 2025, lo que supone una inversi\u00f3n significativa para ampliar el alcance global de la compa\u00f1\u00eda. Shot Scope, con sede a las afueras [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":163431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,21],"tags":[8210,8208],"class_list":["post-163429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-gps-y-medidores","tag-david-hunter","tag-shot-scope"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shot Scope \u2013 Nueva campa\u00f1a de marca para ampliar el alcance global de la compa\u00f1\u00eda tecnol\u00f3gica de golf - MyGolfWay - Plataforma Online del Sector del Golf - Online Platform of Golf Industry<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shot Scope \u2013 Nueva campa\u00f1a de marca para ampliar el alcance global de la compa\u00f1\u00eda tecnol\u00f3gica de golf - MyGolfWay - Plataforma Online del Sector del Golf - Online Platform of Golf Industry\" \/>\n<meta property=\"og:description\" content=\"17 Abril 2025 &#8211; Shot Scope, l\u00edder en tecnolog\u00eda de GPS, tel\u00e9metro y seguimiento de golpes para golf, ha presentado su nueva campa\u00f1a de marca \u201cMy Game. 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