{"id":29272,"date":"2015-02-26T14:20:57","date_gmt":"2015-02-26T12:20:57","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=29272"},"modified":"2015-02-26T14:20:57","modified_gmt":"2015-02-26T12:20:57","slug":"european-tour-new-drama-world-stage-ad-campaign","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/european-tour-new-drama-world-stage-ad-campaign\/","title":{"rendered":"European Tour \u2013 New \u2018Drama on the World Stage\u2019 ad campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OLu36A5njcU?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>February 26, 2015 &#8211;<\/strong> Everyone has, at some point in their lives, been so captivated by a moment of sport that time stands still and nothing else matters except seeing what happens.\u00a0That is precisely the concept behind <strong>The European Tour\u2019s latest ad campaign, \u2018Drama on the World Stage\u2019<\/strong>, which is aired for the first time this week.<\/p>\n<p>The ad \u2013 shot in super slow motion and to a haunting Mozart soundtrack \u2013 features US Open Champion <strong>Martin Kaymer<\/strong> hitting a bunker shot to the 18th green of the <strong>DP Tour World Championship<\/strong>, Dubai; a shot which literally entrances everyone watching.<\/p>\n<blockquote><p><strong>Martin Kaymer<\/strong> said: <em>\u201cMaking the film was great fun and I was proud to be involved in it. It was very cool the way it was done and it was great to be a part of something like that. It\u2019s always great to promote The European Tour because we have so much to offer \u2013 and it\u2019s good that we can show people what a good product we have.\u201d<\/em><\/p>\n<p><a href=\"http:\/\/www.mygolfway.com\/wp-content\/uploads\/2015\/02\/Kaymer-Drama.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29268\" src=\"http:\/\/www.mygolfway.com\/wp-content\/uploads\/2015\/02\/Kaymer-Drama.jpg\" alt=\"Kaymer-Drama\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/02\/Kaymer-Drama.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/02\/Kaymer-Drama-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p><\/blockquote>\n<p>The ad captures that dramatic moment in time and focuses on the reactions of fans both at the event and around the world as they stare, transfixed, at the shot as it unfolds. From a distracted barman to interrupted lovers, everyone\u2019s attention is held.<\/p>\n<p>Around the green itself, thousands of spectators and photographers are enthralled, while in the adjacent television studio 2014 Ryder Cup Captain <strong>Paul McGinley<\/strong> and Sky Sports presenter <strong>David Livingstone<\/strong> watch in awe as the ball rolls towards the cup and hangs on the edge as the music reaches a crescendo.<\/p>\n<p>The ad launches this week and will be shown by <strong>Sky Sports<\/strong> in the UK and <strong>The Golf Channel<\/strong> in the US, as well as being offered to broadcasters through European Tour Productions. The global campaign will reach into all of The European Tour\u2019s key territories throughout Europe, Asia, Africa and the Middle East.<\/p>\n<blockquote><p><strong>Tim Hunt<\/strong>, Marketing Communications Director for The European Tour, said:\u00a0 <em>\u201cThe success of our previous campaign, \u2018Every Shot Imaginable\u2019 has given us the confidence to develop this new campaign, focusing even more on the talents of some of The European Tour\u2019s leading players.\u201d<\/em><\/p>\n<p><em>\u201cThe ability of our players to deliver dramatic sporting moments across the world, and the increasing engagement of our global fan base were the inspiration behind the idea. We hope everyone will enjoy the ads and that they will inspire fans to continue to watch the incredible performances of our players week in, week out on The European Tour.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>February 26, 2015 &#8211; Everyone has, at some point in their lives, been so captivated by a moment of sport that time stands still and nothing else matters except seeing what happens.\u00a0That is precisely the concept behind The European Tour\u2019s latest ad campaign, \u2018Drama on the World Stage\u2019, which is aired for the first time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,160,140,917],"class_list":["post-29272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-european-tour-en","category-golf-cinema","category-golf-social-media","category-mygolfguay-golfstyle-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/29272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=29272"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/29272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/29266"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=29272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=29272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}