{"id":182531,"date":"2026-10-06T09:50:36","date_gmt":"2026-10-06T07:50:36","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=183326"},"modified":"2026-10-05T20:23:26","modified_gmt":"2026-10-05T18:23:26","slug":"costa-daurada-golf-destination-new-brand-and-new-tools-to-make-arrive-the-destination-for-tour-operators-worldwide","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/costa-daurada-golf-destination-new-brand-and-new-tools-to-make-arrive-the-destination-for-tour-operators-worldwide\/","title":{"rendered":"Costa Daurada Golf Destination \u2013 New brand and new tools to make arrive the destination for tour operators worldwide"},"content":{"rendered":"

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The new brand logo is part of a deeper transformation: a platform moving towards the integration of product, pricing and availability, enabling tour operators to put together golf travel proposals much more quickly and easily.<\/strong><\/p>\n

October 6, 2026 \u2013 Costa Daurada Golf Destination<\/strong>\u00a0is entering a new phase in which the change of visual identity is just one expression of a broader and deeper transformation. The destination continues to strengthen its international positioning but, above all, is developing new tools to become increasingly useful to tour operators selling golf travel.<\/p>\n

The new identity retains the name\u00a0COSTA DAURADA GOLF DESTINATION<\/strong>, while introducing a cleaner, more contemporary and versatile visual identity, based on a new circular and abstract symbol, modern typography and a colour palette combining deep green, gold and black. The brand architecture gives greater prominence to\u00a0COSTA DAURADA<\/strong>, while\u00a0GOLF DESTINATION<\/strong>\u00a0acts as a descriptor of its specialisation.<\/p>\n

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The visual change therefore accompanies an evolution in the concept of the destination. Costa Daurada Golf aims to position itself not simply as an association of golf courses, but as a fully integrated tourism destination where golf combines with accommodation, gastronomy, wine, culture, heritage, the Mediterranean and a wide range of experiences.<\/p>\n

A platform designed to sell the destination<\/strong><\/p>\n

The new identity already heads the digital platform\u00a0visitcostadauradagolf.com<\/strong><\/a>, which brings together golf courses, hotels, destinations, experiences and Golf + Hotel packages. But the project goes beyond simply providing information for the end golfer.<\/p>\n

One of its main objectives is to turn it into a\u00a0sales and commercialisation tool for tour operators in international markets worldwide<\/strong>.<\/p>\n

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The organisation is working on a B2B platform designed to give tour operators easy access to the system, enable them to specify the characteristics of a trip and quickly obtain the information required to prepare a quotation, avoiding multiple calls and emails with golf courses, hotels and other suppliers.<\/p>\n

The aim is progressively to integrate\u00a0product, pricing and real-time availability<\/strong>, making it easier to create tailor-made proposals and significantly reducing the time required to prepare each trip.<\/p>\n

The new technological proposition, presented at the\u00a0IAGTO European Convention<\/strong>\u00a0in M\u00e1laga, incorporates\u00a0Artificial Intelligence agents<\/strong>\u00a0designed, among other functions, to connect with partners, build products and facilitate bookings with real-time tee-time availability.<\/p>\n

The results of the trials carried out by the destination indicate that\u00a0a quotation of this type can normally be available in less than three minutes<\/strong>.<\/p>\n

The philosophy is clear:\u00a0to make selling \u2018Costa Daurada\u2019 as easy as requesting the product<\/strong>. Instead of multiple calls, emails and checks with different suppliers, the tour operator will find the information needed to build a commercial proposal within a single environment.<\/p>\n

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In this way, the platform aims progressively to become an infrastructure connecting\u00a0golf courses, hotels, DMCs, incoming operators and international tour operators<\/strong>, making both the creation of packages and their subsequent management more efficient.<\/p>\n

Greater international presence and the Catalan strategy<\/strong><\/p>\n

This technological transformation is taking place alongside growing promotional activity in international markets. During 2026,\u00a0Costa Daurada<\/strong>\u00a0has strengthened its presence at trade fairs and professional events in markets such as\u00a0Finland, Switzerland and Denmark<\/strong>, while maintaining a specific strategy in\u00a0France<\/strong>\u00a0alongside\u00a0Golfy<\/strong>.<\/p>\n

It has also increased its profile through participation in the\u00a0Omega European Masters in Crans-Montana<\/strong>, under the umbrella of\u00a0Catalonia as a golf destination<\/strong>, where\u00a0Costa Daurada Golf Destination<\/strong>\u00a0shared a presence with other representatives of Catalan golf in the\u00a0Ag\u00e8ncia Catalana de Turisme<\/strong>\u00a0area. The initiative forms part of the first actions of the\u00a0Road to Ryder 2031<\/strong>\u00a0strategy, aimed at strengthening Catalonia’s position in the golf tourism market.<\/p>\n

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All of this takes on particular significance on the road to the\u00a02031 Ryder Cup at Camiral Golf<\/strong>, Girona. The major event is being presented as a catalyst for the international profile of golf in Catalonia, as well as an opportunity for destinations such as\u00a0Costa Daurada Golf Destination<\/strong>\u00a0to strengthen their international presence over the coming years.<\/p>\n

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This renewal of the brand identity should therefore not be interpreted simply as an aesthetic change, but as an expression of a strategy focused on the international commercialisation of the destination \u2013 and, above all, as a reflection of how its technological platform will make it easier for tour operators around the world to sell the exciting experiences that Costa Daurada has to offer<\/strong>.<\/strong><\/p>\n<\/blockquote>\n

More information at:<\/strong><\/p>\n