{"id":179938,"date":"2026-06-25T09:25:42","date_gmt":"2026-06-25T07:25:42","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=179938"},"modified":"2026-07-21T08:16:33","modified_gmt":"2026-07-21T06:16:33","slug":"acushnet-mainland-europe-opening-of-the-new-european-headquarters-and-its-dedicated-space-home-of-titleist","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/acushnet-mainland-europe-opening-of-the-new-european-headquarters-and-its-dedicated-space-home-of-titleist\/","title":{"rendered":"Acushnet Mainland Europe \u2013 Opening of the new European headquarters and its dedicated space \u2018Home of Titleist\u2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179933\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/Acushnet-Mainland-Europe-1.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Acushnet-Mainland-Europe-1.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Acushnet-Mainland-Europe-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>June 25, 2026 \u2013 Acushnet Mainland Europe<\/strong> marks a major milestone in its development with the official opening of its new headquarters, located on the outskirts of Paris. Designed as a true center of excellence, this new hub brings together the expertise of <strong>Titleist and FootJoy<\/strong> under one roof to support brand growth and deliver a unique experience for golfers, partners, and industry professionals across Europe.<\/p>\n<p style=\"font-weight: 400;\">Far more than a traditional headquarters, the site has been conceived as an integrated environment where technology, expertise, innovation, and education converge to support every aspect of golf performance.<\/p>\n<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179924\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-090.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-090.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-090-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\"><em>\u201cThis headquarters is not just a building; it is a true accelerator of performance and innovation,\u201d<\/em> says <strong>Julien Rituit<\/strong>, General Manager of Acushnet Mainland Europe.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cEvery decision, every project, and every new product can be developed, tested, and shared here. We designed this environment to anticipate the growth of our brands and to provide our teams, partners, and visitors with the best possible conditions for collaboration and creativity. But above all, it is a place for meeting and exchange around our shared passion: golf.\u201d<\/em><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RsSejc0j4jY?si=tAE06PMSSSnuf86w\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><u>A Strategic Site at the Heart of Europe<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">Ideally located near Paris and Charles de Gaulle Airport, this new park is set to become a central meeting point for distributors, media, partners, coaches, and golfers from across continental Europe.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179930\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/AME-Titleist-Learning-Center-01.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-Learning-Center-01.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-Learning-Center-01-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">The building brings together modern workspaces, collaborative areas, cutting-edge technical facilities, and several centers of expertise dedicated to product experience, training, and performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179926\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/Acushnet_Grand_Opening_101.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Acushnet_Grand_Opening_101.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Acushnet_Grand_Opening_101-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">This centralization enables <strong>Acushnet Mainland Europe<\/strong> to strengthen agility, streamline exchanges between teams, and accelerate decision-making in an ever-evolving market.<\/p>\n<p><strong><u>The \u201cHome of Titleist\u201d: A Unique Experience in Europe<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">At the core of the project is the <strong>\u201cHome of Titleist\u201d<\/strong>, a space entirely dedicated to discovering the Titleist universe and its approach to performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179931\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/AME-Fitting-Education-Center-01.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Fitting-Education-Center-01.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Fitting-Education-Center-01-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">Designed as an immersive journey, it brings together several complementary areas:<\/p>\n<hr \/>\n<ul>\n<li><strong>The Titleist Fitting &amp; Education Center<\/strong>, dedicated to analyzing and optimizing equipment and golf ball performance.<\/li>\n<li><strong>Titleist Performance<\/strong>, which integrates a holistic approach to the player by combining biomechanics, movement, and swing understanding.<\/li>\n<li><strong>The Pyramid of Influence Workshop<\/strong>, designed to support ambassadors, coaches, elite players, and emerging talent.<\/li>\n<li><strong>The Titleist Learning Center<\/strong>, an educational space to explore technologies, products, and brand expertise.<\/li>\n<li><strong>The Scotty Cameron L\u2019Atelier<\/strong>, a true laboratory of craftsmanship dedicated to the art of putting.<\/li>\n<li><strong>Titleist Golf Club Manufacturing<\/strong>, enhancing Europe\u2019s capabilities in club assembly and customization.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179932\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/AME-Scotty_Cameron_01.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Scotty_Cameron_01.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Scotty_Cameron_01-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">Together, these elements create an integrated journey where every aspect of the game can be analyzed, understood, and optimized in a one-of-a-kind environment on the continent.<\/p>\n<p><strong><u>FootJoy Also Strengthens Its European Presence<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">The new headquarters also hosts a <strong>FootJoy Experience Center<\/strong> and the <strong>FJ FitLab<\/strong>, a dedicated space for shoe fitting analysis and customization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179936\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/FJ-Fit-Lab.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/FJ-Fit-Lab.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/FJ-Fit-Lab-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">Using advanced analytical tools and expert product guidance, golfers can benefit from a personalized fitting experience similar to that offered to professional players.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179923\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-033.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-033.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-033-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><em>\u201cThe FJ FitLab combines technology, product expertise, and personalized support to help golfers understand the impact of proper footwear on stability, comfort, and performance,\u201d<\/em> explains <strong>\u00c9douard Desrousseaux<\/strong>, FootJoy Brand Director.<\/p>\n<\/blockquote>\n<p><strong><u>A Strong Commitment to Education<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">Beyond its technical infrastructure, the new headquarters has been designed as a place for learning and knowledge transfer.<\/p>\n<p style=\"font-weight: 400;\">Dedicated training programs for partners, media, coaches, industry professionals, and passionate golfers will help deepen understanding of the products, innovations, and performance science behind the Titleist and FootJoy brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179928\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/AME-Titleist-National-Fitting-Center_335.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-National-Fitting-Center_335.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-National-Fitting-Center_335-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">The site also builds on the strengthened partnership with <strong>Golf de Chantilly<\/strong>, home to the <strong>Titleist National Fitting Centre<\/strong>, which has recently been renovated and modernized, creating a direct link between on-course experience and solutions developed at headquarters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179925\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-057.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-057.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/Grand-Opening-Titleist-SAUVE-Bastien-057-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><u>Investing in the Future<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">For <strong>Julien Rituit<\/strong>, this opening reflects the group\u2019s commitment to investing in world-class infrastructure in support of its brands and markets.<\/p>\n<p style=\"font-weight: 400;\">This new facility reflects a long-term vision: creating an environment capable of sustainably supporting the growth of Titleist and FootJoy in continental Europe, while offering golfers unparalleled experiences, services, and performance standards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179929\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/AME-Titleist-Operations-03.jpg\" alt=\"\" width=\"640\" height=\"396\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-Operations-03.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/AME-Titleist-Operations-03-300x186.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><em>\u201cThe vision goes far beyond buildings and technology. It represents a long-term commitment to the future of our brands and the depth of our expertise, building today the legacy of tomorrow in continental Europe,\u201d\u00a0<\/em>concludes <strong>Julien Rituit<\/strong>.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.mygolfway.com\/en\/acushnet-new-headquarters-for-mainland-europe-inaugurated-in-france-major-strategic-step-for-titleist-and-footjoy\/\" target=\"_blank\" rel=\"noopener\">At MyGolfWay we witnessed the opening.<\/a><\/p>\n<p><center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 25, 2026 \u2013 Acushnet Mainland Europe marks a major milestone in its development with the official opening of its new headquarters, located on the outskirts of Paris. Designed as a true center of excellence, this new hub brings together the expertise of Titleist and FootJoy under one roof to support brand growth and deliver [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":179656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14431,9524,145,14429],"class_list":["post-179938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acushnet-en","category-footjoy-2","category-golf-companies","category-titleist-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/179938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=179938"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/179938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/179656"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=179938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=179938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}