{"id":178930,"date":"2026-06-03T11:07:14","date_gmt":"2026-06-03T09:07:14","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=178930"},"modified":"2026-06-03T11:07:14","modified_gmt":"2026-06-03T09:07:14","slug":"j-lindeberg-launch-of-30-year-anniversary-capsule","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/j-lindeberg-launch-of-30-year-anniversary-capsule\/","title":{"rendered":"J.LINDEBERG \u2013 Launch of 30-year anniversary capsule"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178925\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/JL-30-Aniv-1.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-1.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>June 3, 2026 &#8211; J.LINDEBERG<\/strong>, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, announces its <strong>30-year anniversary<\/strong> capsule to celebrate the legacy built in the 90s with a redefined look for today.<\/p>\n<p style=\"font-weight: 400;\">As part of the momentous occasion, the capsule revisits one of the most memorable style moments in golf: <strong>Jesper Parnevik<\/strong>\u2019s appearance at <strong>The Open Championship<\/strong> in 1998. From the pink pants to the black sweater and the iconic snapback hat, it was a defining image in the brand\u2019s history that helped shape a new fashion language for golf.<\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178923\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/JL-30-Aniv-4.jpg\" alt=\"\" width=\"640\" height=\"800\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-4.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-4-240x300.jpg 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">The 30-year anniversary capsule reinterprets this moment through a modern lens, translating its attitude and color into contemporary silhouettes designed for today\u2019s game and lifestyle surrounding it.<\/p>\n<p style=\"font-weight: 400;\">The nostalgic golf wardrobe features statement polos, striped knitwear, pleated pants and tailored shorts, complemented by dresses and lightweight layers that move easily from course to clubhouse and summer evenings. A palette of pink, black and crisp white anchors the capsule as a nod to the original look.<\/p>\n<p style=\"font-weight: 400;\">Ambassadors <strong>Viktor Hovland<\/strong> and <strong>Niklas Norgaard<\/strong> are also set to wear multiple pieces during the 126th U.S. Open Championship at <strong>Shinnecock Hills Golf Club<\/strong> in Southampton, New York, from June 18\u201321.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><em>\u201cReworked for today across both menswear and womenswear, the collection blends golf and ready-to-wear through a modern, confident lens\u201d,<\/em> says <strong>Neil Lewty<\/strong>, Creative Director at J.Lindeberg.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cFinished with the unmistakable cap and exclusive 30-year anniversary branding, each piece honors our heritage while pushing the legacy forward.\u201d<\/em><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178924\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2026\/06\/JL-30-Aniv-2.jpg\" alt=\"\" width=\"640\" height=\"800\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-2.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2026\/06\/JL-30-Aniv-2-240x300.jpg 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"font-weight: 400;\">The capsule is an extension of the <strong>Summer Holiday 2026<\/strong> collection, continuing <strong><em>\u201cA Day in the Lifestyle.\u201d<\/em><\/strong> Set at the height of summer, it reflects a rhythm shaped by movement: mornings on the course, afternoons by the water and evenings that stretch long after sunset.<\/p>\n<p style=\"font-weight: 400;\">The 30-year anniversary capsule will launch today and be available online along with select J.Lindeberg stores worldwide.<\/p>\n<p><center><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 3, 2026 &#8211; J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, announces its 30-year anniversary capsule to celebrate the legacy built in the 90s with a redefined look for today. As part of the momentous occasion, the capsule revisits one of the most memorable style moments in golf: Jesper [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":178926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,100,136,155],"class_list":["post-178930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-fashion","category-golf-apparel","category-golfstyle-en","category-holiday-golf-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/178930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=178930"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/178930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/178926"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=178930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=178930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}