{"id":152346,"date":"2024-06-11T14:07:16","date_gmt":"2024-06-11T12:07:16","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=152346"},"modified":"2024-07-24T13:22:04","modified_gmt":"2024-07-24T11:22:04","slug":"toptracer-scotlands-first-toptracer-facility-mearns-castle-reach-the-10-million-golf-balls-hit-per-year","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/toptracer-scotlands-first-toptracer-facility-mearns-castle-reach-the-10-million-golf-balls-hit-per-year\/","title":{"rendered":"Toptracer – Scotland\u2019s first Toptracer facility, Mearns Castle, reach the 10 million golf balls hit per-year"},"content":{"rendered":"

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June 11, 2024 –<\/strong> Mearns Castle Golf Academy<\/strong> in Glasgow was one of the very early adopters of Toptracer<\/strong>, becoming the very first venue in Scotland to install the technology in 2016. Since then, the venue has dramatically increased revenue, footfall, and number of balls hit \u2013 becoming one of the UK\u2019s busiest Toptracer ranges with more than 10 million golf balls hit each year.<\/p>\n

In the first year post-install, Mearns Castle saw marginal gains, increasing its yearly total of golf balls hit to just over 4million. The next year, with Toptracer\u2019s product continuing to improve and gain traction, turnover was up 25% at the Glasgow driving range, growth that continued steadily through 2020.<\/p>\n

2020 brought challenges worldwide, and whilst the initial lockdowns in Scotland hampered business, the long-term impact of golf\u2019s wider growth has certainly been felt at Mearns Castle \u2013 the number of range balls hit on the range now tops 10 million per-year, a growth of over 150% on pre-Toptracer numbers.<\/p>\n

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Russell Gray<\/strong>, General Manager at Mearns Castle, commented on how Toptracer has helped the business succeed in the last four years: \u201cToptracer allowed us to ride that golf participation wave during 2020 and 2021, and maximise revenue during a really strange time. We put up numbers in those years that I don\u2019t think we will ever repeat, and that was almost entirely thanks to Toptracer that we were able to do that.\u201d<\/em><\/p>\n<\/blockquote>\n

The increase in traffic to the range has benefitted the wider business in more ways than one, as the on-site caf\u00e9 is more popular than ever, whilst bookings for the venue\u2019s conference, meeting and party rooms have climbed dramatically. On the golf side of the business, the on-site golf course now has almost 20% more tee time bookings than pre-pandemic levels, golf memberships are up, and the venue\u2019s in-house golf professionals are regularly fully booked.<\/p>\n

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The venue has also seen an increase in non-golfers using the facility, calculating a 50\/50 split between golfers and non-golfers of all demographics, across a variety of ages and abilities. In particular, the venue has noticed a significant uptick in 20 to 35-year-olds visiting the driving range, alongside increased numbers of female customers.<\/p>\n

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\u201cTheir software and their experience is constantly being upgraded with new games, new features, and more – and that comes basically every quarter, making sure that there\u2019s something fresh and exciting for the customer. What Toptracer gives the driving range is really something unique and high quality to market and to sell to people,\u201d<\/em>\u00a0Russell Gray<\/strong> concludes.<\/p>\n<\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"

June 11, 2024 – Mearns Castle Golf Academy in Glasgow was one of the very early adopters of Toptracer, becoming the very first venue in Scotland to install the technology in 2016. Since then, the venue has dramatically increased revenue, footfall, and number of balls hit \u2013 becoming one of the UK\u2019s busiest Toptracer ranges […]<\/p>\n","protected":false},"author":6,"featured_media":152339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145,12547,149],"tags":[14798,14799,8013],"class_list":["post-152346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-companies","category-topgolf-callaway-en","category-training","tag-mearns-castle-golf-academy","tag-russell-gray","tag-toptracer"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/152346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=152346"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/152346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/152339"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=152346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=152346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/tags?post=152346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}