{"id":148552,"date":"2024-03-14T10:55:06","date_gmt":"2024-03-14T08:55:06","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=148552"},"modified":"2024-03-14T10:55:06","modified_gmt":"2024-03-14T08:55:06","slug":"bridgestone-golf-mindset-on-all-2024-tour-b-golf-balls-breakthrough-visual-technology-for-maximum-performance","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/bridgestone-golf-mindset-on-all-2024-tour-b-golf-balls-breakthrough-visual-technology-for-maximum-performance\/","title":{"rendered":"Bridgestone Golf \u2013 MindSet on all 2024 TOUR B golf balls, a breakthrough visual technology for maximum performance"},"content":{"rendered":"<p><a href=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2024\/03\/BRdigestone-MindSet-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-148548\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2024\/03\/BRdigestone-MindSet-1.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2024\/03\/BRdigestone-MindSet-1.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2024\/03\/BRdigestone-MindSet-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><b><span lang=\"EN-US\">March 14, 2024 \u2013<\/span><\/b><span lang=\"EN-US\">\u00a0<\/span><b><span lang=\"EN-US\">Bridgestone Golf<\/span><\/b><a href=\"http:\/\/www.bridgestonegolf.com\/\"><b><span lang=\"EN-US\">,<\/span><\/b><\/a><span class=\"apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span lang=\"EN-US\">the #1 Ball-Fitter in Golf, has introduced <b>MindSet<\/b>, a proprietary visual technology available on all four of the <b>2024 TOUR B Series<\/b> golf balls. The MindSet process was created by <b>Bridgestone Golf<\/b> staffer <b>Jason Day<\/b> and his long-time mental coach, <b>Jason Goldsmith<\/b>, and consists of three easy steps that have been critical to Day\u2019s success for the better part of a decade.<\/span><\/p>\n<blockquote><p><i><span lang=\"EN-US\">\u201cJason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,\u201d<\/span><\/i><span lang=\"EN-US\"> said <strong>Jason Day<\/strong>. <i>\u201cHe understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MindSet process available to all golfers, which is going to be a game changer for a lot of people.\u201d<\/i><\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QQm5GvVceTI?si=bJuMat2KrDKqkFi_\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span lang=\"EN-US\">The process consists of three simple steps that work with the <b>MindSet<\/b> graphic:<span class=\"apple-converted-space\">\u00a0<\/span><b>IDENTIFY, VISUALIZE, FOCUS.<span class=\"apple-converted-space\">\u00a0<\/span><\/b><\/span><\/p>\n<p><span lang=\"EN-US\">The first step, in which players look at the outer, red circle of the MindSet graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to<span class=\"apple-converted-space\">\u00a0<\/span><b>IDENTIFY<\/b><span class=\"apple-converted-space\">\u00a0<\/span>the target and gather information regarding distance, wind conditions, club selection, and shot shape. <\/span><\/p>\n<p><span lang=\"EN-US\">Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to<span class=\"apple-converted-space\">\u00a0<\/span><b>VISUALIZE<\/b><span class=\"apple-converted-space\">\u00a0<\/span>the shot path. This step is about connecting to the target and includes visualizing the shot to the target. <\/span><\/p>\n<p><span lang=\"EN-US\">In the final step, the green dot prompts full<span class=\"apple-converted-space\">\u00a0<\/span><b>FOCUS<span class=\"apple-converted-space\">\u00a0<\/span><\/b>on<span class=\"apple-converted-space\"><b>\u00a0<\/b><\/span>execution. As everyone knows, green means \u201cgo,\u201d and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.<\/span><\/p>\n<blockquote><p><i><span lang=\"EN-US\">\u201cWith all athletes there is a struggle to separate analytic thought from athletic performance,\u201d<\/span><\/i><span lang=\"EN-US\"> said <b>Jason Goldsmith<\/b>, performance coach. <i>\u201cThe analytical piece is important for shot preparation and calculation, but it is equally important to engage the creative aspects of your brain to allow your inner athlete the freedom to perform.\u201d<\/i><\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dTu73bo5tMw?si=2sW2pqcQIhSNQWv8\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span lang=\"EN-US\">Bridgestone has a long history of golf ball innovations dating back to their first model in 1935, and has historically led the industry in polymer science and golf ball construction breakthroughs. With MindSet, Bridgestone has set out to enhance the performance of the TOUR B golf ball by giving players the tools and skills to actually play better.<\/span><\/p>\n<blockquote><p><i><span lang=\"EN-US\">\u201cThe MindSet process allows anyone to do what all professional and high-level players do, which is to utilize a pre-shot routine that gives them the focus they need to perform at their best,\u201d<\/span><\/i><span lang=\"EN-US\"> said <b>Elliot Mellow<\/b>, golf ball marketing manager. <\/span><\/p>\n<p><span lang=\"EN-US\"><i>\u201cWhen we started developing the pattern, we knew it needed to have a flow and a purpose to it. After some experimentation we came to the current MindSet pattern with three different colored circles that provide a natural progression through the process. With feedback from Jason Goldsmith, validation from Jason Day, and extensive scientific consumer testing, we are confident that we\u2019ve developed a product that will help all golfers play better.\u201d \u00a0<\/i><\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2024\/03\/Bridgestone-Minset-TOUR-B-Series-24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-148547\" src=\"https:\/\/www.mygolfway.com\/wp-content\/uploads\/2024\/03\/Bridgestone-Minset-TOUR-B-Series-24.jpg\" alt=\"\" width=\"640\" height=\"597\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2024\/03\/Bridgestone-Minset-TOUR-B-Series-24.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2024\/03\/Bridgestone-Minset-TOUR-B-Series-24-300x280.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span lang=\"EN-US\">Prior to the MindSet pattern, Bridgestone Golf has never followed the trend of printing designs on the exterior of any golf ball models for the purpose of decoration. However, the MindSet pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.<\/span><\/p>\n<blockquote><p><i><span lang=\"EN-US\">\u201cWe have always believed that the only reason to sell printed golf balls was if it provided added value to consumers,\u201d<\/span><\/i><span lang=\"EN-US\"> said <b>Dan Murphy<\/b>, President of Bridgestone Golf. <\/span><\/p>\n<p><span lang=\"EN-US\"><i>\u201cMindSet is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. \u00a0We\u2019re proud of this innovation and know it will benefit players of all ability levels.\u201d<\/i><\/span><\/p><\/blockquote>\n<p><span lang=\"EN-US\">Though <b>Jason Day<\/b> has been working on the <b>MindSet<\/b> process with his mental coach for years he began officially playing the \u201924 TOUR B X with the MindSet pattern at The Sentry tournament in Hawaii. Bridgestone\u2019s new MindSet technology is available in Spain\u00a0through its distributor <b>Holiday Golf<\/b>. \u00a0<\/span><\/p>\n<blockquote><p>More information at <a href=\"http:\/\/www.holidaygolf.com\" target=\"_blank\" rel=\"noopener\">www.holidaygolf.com<\/a>.<\/p><\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"<p>March 14, 2024 \u2013\u00a0Bridgestone Golf,\u00a0the #1 Ball-Fitter in Golf, has introduced MindSet, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MindSet process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":148546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,88,155],"class_list":["post-148552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone-golf","category-golf-balls","category-holiday-golf-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/148552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=148552"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/148552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/148546"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=148552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=148552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}