{"id":147993,"date":"2024-03-01T13:54:39","date_gmt":"2024-03-01T11:54:39","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=147993"},"modified":"2024-03-01T13:54:39","modified_gmt":"2024-03-01T11:54:39","slug":"bridgestone-golf-the-groundbreaking-new-tour-b-lineup-pushes-the-performance-with-input-from-tiger","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/bridgestone-golf-the-groundbreaking-new-tour-b-lineup-pushes-the-performance-with-input-from-tiger\/","title":{"rendered":"Bridgestone Golf \u2013 The groundbreaking new TOUR B lineup pushes the performance with input from Tiger"},"content":{"rendered":"

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March 1, 2024 –<\/span><\/b>\u00a0<\/span>Bridgestone Golf,<\/span><\/b>\u00a0<\/span><\/span>the #1 Ball-Fitter in Golf, has introduced the new 2024 TOUR B family of golf balls<\/b>. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new\u00a0<\/span>REACTIV X System<\/b>\u00a0<\/span>that takes Bridgestone\u2019s Contact Science to a new level.\u00a0\u00a0The 2024 TOUR B family comes in 4 distinct models, TOUR B X<\/b> and TOUR B XS<\/b> (for swings over 105 mph), and TOUR B RX<\/b> and TOUR B RXS<\/b> (for swings under 105 mph).<\/span><\/p>\n

The newly developed\u00a0<\/span>REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer,<\/b>\u00a0<\/span>is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized\u00a0<\/span>impact modifiers<\/b>\u00a0<\/span>in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.<\/span><\/p>\n

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In the second iteration of REACTIV, called REACTIV IQ, the \u201csmart,\u201d cover of each ball in the TOUR B lineup was specifically tailored to optimize performance for the different players types of each of the four TOUR B models. Now, with the\u00a0<\/span>REACTIV X System<\/b>, not only is the\u00a0<\/span>REACTIV IQ<\/b>\u00a0<\/span>cover of each TOUR B model optimized and \u201csmart,\u201d due to the use of impact modifiers, but a denser\u00a0<\/span>XCLRNT mid-layer<\/b>\u00a0<\/span>acts as a backboard at impact to create even more shot-stopping spin around the greens. The new XCLRNT layer in the REACTIV X system also contributes to a more efficient transfer of energy from the core at impact for increased ball speed and distance, as well as a slightly deeper sound at impact.<\/span><\/p>\n

\u201cAny time you have Tiger Woods contributing to a golf ball design you\u2019ve got a major advantage over the competition,\u201d<\/span><\/i> said Elliot Mellow<\/b>, golf ball marketing manager. \u201cWhen you combine Bridgestone\u2019s 900 polymer engineers and Contact Science with Tiger\u2019s knowledge and feel, the results are impressive, and that\u2019s what we have with the new TOUR B lineup. Tiger\u2019s insights give our engineers feedback that allows them to push the design envelope beyond what we originally thought was possible.\u201d<\/i><\/span><\/p><\/blockquote>\n

Tiger indeed played a significant role in helping develop the new TOUR B balls, paying particular attention to the TOUR B X, which he switched to from the XS model due to ongoing sessions with Bridgestone ball fitters. Though Tiger played a version of the XS model for close to 20 years, his desire for a bit more distance off the tee led him to make the permanent switch.<\/span><\/p>\n

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\u201cI love working with Bridgestone\u2019s engineers and fitters, and really enjoyed the R&D process of the latest TOUR B,\u201d <\/span><\/i>said Tiger Woods<\/b>. \u201cSince I now play the TOUR B X, I\u2019m partial to that model, but all four new balls sound, feel, and play better than ever. Once you get fit for the right model, regardless of your skill level, you\u2019ll know you have the best Tour ball made today.\u201d<\/i><\/span><\/p><\/blockquote>\n