{"id":123596,"date":"2022-03-31T18:53:24","date_gmt":"2022-03-31T16:53:24","guid":{"rendered":"https:\/\/www.mygolfway.com\/?p=123596"},"modified":"2022-03-31T18:53:24","modified_gmt":"2022-03-31T16:53:24","slug":"golf-pride-the-innovation-continues-with-new-cpx-the-softest-performance-grip-yet","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/golf-pride-the-innovation-continues-with-new-cpx-the-softest-performance-grip-yet\/","title":{"rendered":"Golf Pride \u2013 The innovation continues with new CPX, the softest performance grip yet"},"content":{"rendered":"

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March 31, 2022 – Golf Pride<\/strong>, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX<\/strong>, the company\u2019s softest performance grip yet. The new CPX \u2014 standing for \u201cComfort Performance Extreme\u201d<\/strong><\/em> \u2014 provides superior feel through a combination of extreme softness and exceptional new technology, including the company\u2019s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from the feel of a high-performance, comfortable grip, the CPX is a game changer.<\/p>\n

\u201cThe connection between the hands and mind is critical in the game of golf,\u201d<\/em> said Jamie Ledford<\/strong>, President of Golf Pride. \u201cWe\u2019re so excited about CPX because the new design and ultra-soft rubber compound we\u2019ve developed take this connection to the next level. Anyone who tries the CPX will immediately feel the difference.\u201d \u00a0<\/em><\/p><\/blockquote>\n

The new CPX \u2014 the first grip completely concepted and developed at Golf Pride\u2019s new Global Innovation Centre in Pinehurst, North Carolina\u00a0\u2014 is constructed from a very soft and responsive rubber compound that moulds to the golfer\u2019s hands for the ultimate in comfort and stress relief. The soft and tacky material features a 45-degree diamond pattern inspired by the grips on BMX bikes.<\/p>\n

This new tactile design is raised to maximise contact-area with the golfer\u2019s hands, enhancing performance. In addition, the innovative Control Core<\/strong> in the grip\u2019s end-cap complements the soft rubber compound to afford the best of both worlds: maximum softness and maximum control.<\/p>\n

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A Soft Grip for a Hard Game<\/strong><\/p>\n

With the introduction of CPX, Golf Pride<\/strong> is also unveiling a second new \u201cfeel.\u201d The brand\u2019s latest campaign – \u201cA Soft Grip for a Hard Game\u201d<\/strong><\/em> – is an intentional departure from the golf category\u2019s historical focus on performance claims and product specs in marketing materials. Confidence through comfort is integral to reach the most optimal performance in the golfer\u2019s game. \u201cA Soft Grip for a Hard Game\u201d<\/em> is aimed at players of all types from highly competitive golfers to weekend warriors and all those in between.<\/p>\n

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\u201cWe know that golfers of every calibre quest for the \u2018right feel\u2019 when they have a club in their hands,\u201d<\/em> said Eric Gibson<\/strong>, Global Head of Marketing, Golf Pride. \u201cThe new CPX, and the marketing campaign behind it, focuses on exactly that. Golf is hard. There\u2019s a lot to think about. We believe that the right grip can create comfort \u2013 for your hands and your mind \u2013 regardless of your skill level. We are excited to lean more into this approach in our messaging and feel it reflects the positive change and growth that golf is experiencing.\u201d<\/em><\/p>\n

The new CPX<\/strong> will be available from professional shops and selected retailers around Europe from April 1st.<\/p><\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"

March 31, 2022 – Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX, the company\u2019s softest performance grip yet. The new CPX \u2014 standing for \u201cComfort Performance Extreme\u201d \u2014 provides superior feel through a combination of extreme softness and exceptional new technology, including the company\u2019s first-ever raised, […]<\/p>\n","protected":false},"author":6,"featured_media":123589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,155,1265],"tags":[12155,1247,12153,12154],"class_list":["post-123596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drivers-en","category-holiday-golf-en","category-shafts","tag-eric-gibson","tag-golf-pride-en","tag-grip-cpx","tag-jamie-ledford"],"acf":[],"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/123596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/comments?post=123596"}],"version-history":[{"count":0,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/posts\/123596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media\/123589"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/media?parent=123596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/categories?post=123596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/mygolfway\/en\/wp-json\/wp\/v2\/tags?post=123596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}