{"id":2305,"date":"2024-09-30T09:50:36","date_gmt":"2024-09-30T09:50:36","guid":{"rendered":"https:\/\/girbaulab.com\/con-la-devaluacion-de-la-ropa-tambien-hemos-perdido-el-valor-del-cuidado\/"},"modified":"2024-10-01T10:04:53","modified_gmt":"2024-10-01T10:04:53","slug":"pilar-pasamontes-devaluation-of-clothing-lost-the-value-of-care","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/pilar-pasamontes-devaluation-of-clothing-lost-the-value-of-care\/","title":{"rendered":"\u201cWith the devaluation of clothing, we have also lost the value of care\u201d"},"content":{"rendered":"<p>Each year, around 100 billion garments are produced globally. In Europe, each inhabitant consumes approximately 25 kilograms of textiles annually, of which they discard 22. How have we reached this point where clothing has lost so much value?<\/p>\n<p>We discussed this with Pilar Pasamontes, a 20th-century fashion historian and Scientific Director of Fashion at the European Institute of Design (IED). Her vision and knowledge of fashion history help us better understand why these excesses occur and what role circularity and sustainability play in the present and future of textiles.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cFashion reflects every historical moment, and now we are living in strange and turbulent times. On the one hand, there is an excess of everything (&#8230;) and at the same time, there is a great homogenization and a loss of the value of things in general and of clothing in particular. \u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>We dedicated part of the interview to discussing the care of clothing and extending its life. As an anecdote, or perhaps not, Pilar explains that she hasn\u2019t had a washing machine at home for many years. \u201cIn many Nordic countries and in the United States, laundry is shared, and I believe we are moving towards that model,\u201d she explains. She adds, \u201cWe must care for our clothes as they deserve, and not only those that have cost us a lot of money. With the devaluation of clothing, we have also lost the value of care.\u201d<\/p>\n<p>You can find the full conversation at\u00a0 <a href=\"https:\/\/www.sogoodsocute.com\/tag\/girbaulab-moda-circular\/\" target=\"_blank\" rel=\"noopener\">Girbau LAB Talks by So Good<\/a>, the interview space where we spark reflection on the use phase of textiles as key to a more circular industry. Many thanks, Pilar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, around 100 billion garments are produced globally. In Europe, each inhabitant consumes approximately 25 kilograms of textiles annually, of which they discard 22. How have we reached this point where clothing has lost so much value? We discussed this with Pilar Pasamontes, a 20th-century fashion historian and Scientific Director of Fashion at the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cWith the devaluation of clothing, we have also lost the value of care\u201d - Girbau LAB<\/title>\n<meta name=\"description\" content=\"We spoke with Pilar Pasamontes, Scientific Director of Fashion at the European Institute of Design, about the dual relationship between textile devaluation and circularity\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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