{"id":826,"date":"2022-05-24T13:52:13","date_gmt":"2022-05-24T13:52:13","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/bas-van-abel-at-the-girbau-lab-innovators-club\/"},"modified":"2022-09-27T15:12:47","modified_gmt":"2022-09-27T15:12:47","slug":"bas-van-abel-al-club-dinnovadors-de-girbau-lab","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/bas-van-abel-al-club-dinnovadors-de-girbau-lab\/","title":{"rendered":"Bas van Abel al Club d’Innovadors de Girbau LAB"},"content":{"rendered":"

El passat 18 de maig va comen\u00e7ar la nova temporada del Club d’Innovadors. Aquesta primera sessi\u00f3 del Club representa l’inici d’una nova temporada de confer\u00e8ncies sobre innovaci\u00f3 que consolida una nova etapa de Girbau Lab com a espai d’innovaci\u00f3 col\u00b7laborativa, que vol contribuir a transformar la ind\u00fastria i a generar valor m\u00e9s enll\u00e0 de la bugaderia en termes de sostenibilitat i benestar.<\/p>\n

El primer convidat del Club d’Innovadors va ser Bas van Abel, fundador del fabricant de smartphones sostenibles Fairphone<\/a><\/u> i cofundador de De Clique<\/a><\/u>, un servei que t\u00e9 com a objectiu transformar els recursos org\u00e0nics dels entorns urbans en nous productes. Bas t\u00e9 una experi\u00e8ncia de m\u00e9s de 20 anys en innovaci\u00f3 social, com a emprenedor i com a dissenyador, i \u00e9s un apassionat del canvi de models a trav\u00e9s del disseny de productes i sistemes.<\/p>\n

\"Bas<\/p>\n

Durant la seva intervenci\u00f3, Bas van Abel ens va explicar el seu recorregut empresarial a Fairphone per fer aflorar la mat\u00e8ria fosca dels nostres sistemes de producci\u00f3 per tornar-la a humanitzar. Bas ens va explicar com va anar superant els reptes que se li van plantejar al llarg del temps per complir amb el seu objectiu fundacional de reduir l’impacte social i mediambiental de la seva activitat.<\/p>\n

En aquest sentit, Bas van Abel ens explica: \u201cEl que s\u00ed que tenia era una visi\u00f3 clara: aprofundir en la cadena de subministrament de productes electr\u00f2nics i ajudar les persones a comprendre com funciona la ind\u00fastria. Volia canviar la manera de pensar de les persones sobre els productes que compren i fan servir. I volia contribuir directament a la creaci\u00f3 de productes electr\u00f2nics justos.\u201d<\/p>\n

Bas emfatitza: \u201cEstem alineats amb la nostra missi\u00f3 d’establir un mercat per a productes \u00e8tics i motivar la ind\u00fastria a actuar de manera m\u00e9s responsable. Per aix\u00f2, ens esforcem per dissenyar productes m\u00e9s durables i centrar-nos en la modularitat per facilitar-ne les reparacions. El nostre objectiu \u00e9s que el maquinari del m\u00f2bil duri el major temps possible, i proporcionar el suport per mantenir el seu programari actualitzat. Com m\u00e9s temps tinguis el teu m\u00f2bil, menor ser\u00e0 la teva petjada ecol\u00f2gica. Aix\u00ed de simple.\u201d<\/p>\n

\"Greenpeace

Font: Greenpeace\u00a0Guide to Greener Electronics 2017<\/p><\/div>\n

El millor resultat d’aquest esfor\u00e7 \u00e9s el reconeixement publicat per Greenpeace a la seva \u201cGuia verda de l\u2019electr\u00f2nica\u201d<\/a> de 2017, que va atorgar a Fairphone la millor qualificaci\u00f3 (B) de tots els principals fabricants d’electr\u00f2nica.<\/p>\n

1. Innovaci\u00f3 social: parleu-nos de la vostra visi\u00f3 i enfocament.<\/strong><\/h3>\n

Com qualsevol innovaci\u00f3, la innovaci\u00f3 social \u00e9s nom\u00e9s un mitj\u00e0 per aconseguir un fi. L’objectiu de la innovaci\u00f3 en els negocis \u00e9s senzill: vols ser rellevant per als teus clients i per a la societat en general. Avui dia hi ha moltes empreses que han posat l’impacte social com a motor central del seu negoci. En aquest sentit, el propi negoci esdev\u00e9 un mitj\u00e0 per aconseguir un fi. L’objectiu \u00e9s crear valor social, tot abordant temes socials, a trav\u00e9s d’un model comercial.<\/p>\n

Tinc una formaci\u00f3 creativa i sempre m’he plantejat la creaci\u00f3 i gesti\u00f3 d’un negoci com a pr\u00e0ctica de disseny. Com a dissenyador estic molt acostumat a haver de treballar dins d\u2019una s\u00e8rie de limitacions, i la manera com hem configurat el nostre sistema econ\u00f2mic actual \u00e9s probablement la limitaci\u00f3 m\u00e9s gran amb la qual hem de treballar per fer negocis. Crec que alguns dels reptes m\u00e9s grans als quals ens enfrontem al m\u00f3n (desigualtat, escalfament global) es poden resoldre mitjan\u00e7ant el redisseny del nostre sistema econ\u00f2mic. El que m\u00e9s m’agrada \u00e9s desafiar el sistema actual, dissenyant productes i tot el negoci que els envolta per millorar la manera de fer el negoci. Si ho fas de la manera correcta, fins i tot podries canviar la legislaci\u00f3 perqu\u00e8 dones l\u2019exemple correcte i demostres que fer-ho \u00e9s possible.<\/p>\n

2. Per qu\u00e8 i com s’ha de fomentar la innovaci\u00f3 social entre les organitzacions? La innovaci\u00f3 social pot esdevenir un model de negoci?<\/strong><\/h3>\n

Crec que la innovaci\u00f3 social funciona millor si et planteges el repte de seguir millorant el nucli del teu negoci, en comptes, per exemple, de crear una fundaci\u00f3 que s’ocupi de “fer el b\u00e9”. Els millors resultats s\u2019obtindran quan ho incorpores a la teva declaraci\u00f3 d\u2019objectius. D’aquesta manera, queda clar per a tots els grups d’inter\u00e8s que la creaci\u00f3 de valor social i mediambiental \u00e9s part integral del teu negoci. Aix\u00f2 \u00e9s important per mantenir-te al capdavant de les exig\u00e8ncies dels clients, dels empleats i dels reguladors, ja que els grups d’inter\u00e8s cada cop esperen m\u00e9s que les empreses assumeixin m\u00e9s responsabilitats. No tota la innovaci\u00f3 social ser\u00e0 el seu propi model de negoci, per\u00f2 augmentar\u00e0 la lleialtat a la marca i la resili\u00e8ncia general de l’empresa.<\/p>\n

3. Algun exemple per compartir amb nosaltres?<\/strong><\/h3>\n

M’encanta l’exemple de Patagonia, que \u00e9s un dels l\u00edders a l’hora de gosar millorar tots els elements del seu negoci, incl\u00f2s el comportament de compra dels seus clients. Patagonia s’ha atrevit a dir que no haur\u00edem de comprar roba nova quan la roba vella encara est\u00e0 en perfectes condicions.<\/p>\n

4. Quins s\u00f3n els principals errors que cometen les startups\/empreses a l’hora d’innovar?<\/strong><\/h3>\n

L’error m\u00e9s gran \u00e9s que, quan els innovadors tenen una idea validada o un prototip de treball, es pensen que la major part de la feina ja est\u00e0 feta. El 99% de la innovaci\u00f3 consisteix en tractar amb coses heretades, coses que ja hi s\u00f3n i que ens fan fer la nostra feina com ens hav\u00edem acostumat a fer-la. Als innovadors els encanta el canvi, per\u00f2 a la majoria de la gent, en realitat no li agrada. B\u00e9, diguem que… la majoria de la gent reacciona amb escepticisme davant del canvi, i t\u00e9 bones raons per fer-ho. No hem d’oblidar que els productes i serveis de l’empresa formen part d’un resultat de la cultura corporativa existent de l’empresa, dels marcs legislatius en qu\u00e8 treballa, dels models de negoci que crea, dels h\u00e0bits culturals m\u00e9s amplis que detecta i modela, de les relacions comercials, de la log\u00edstica i les xarxes de subministrament que li donen recursos, d\u2019una filosofia de disseny particular, etc. Aquest \u00e9s l’espai on la innovaci\u00f3 ha de tenir lloc, no a la taula de dibuix. \u00c9s per aix\u00f2 que les startups tenen una feina molt m\u00e9s f\u00e0cil a l\u2019hora d’innovar, ja que encara es troben la fase de disseny del seu propi ADN corporatiu.<\/p>\n

5. Quines millores en efici\u00e8ncia i sostenibilitat veus per a la ind\u00fastria de la bugaderia en els propers 5 anys?<\/strong><\/h3>\n

Crec que el canvi m\u00e9s gran es produir\u00e0 en la propietat. Molts OEM s\u2019enfocaran cap a un model de servei, on els clients no s\u00f3n propietaris de l’equip, sin\u00f3 que paguen una subscripci\u00f3 per utilitzar-lo. El model de servei facilitar\u00e0 un \u00fas i un suport m\u00e9s prolongat del maquinari existent en el nucli del seu model de negoci, que \u00e9s m\u00e9s sostenible. El repte m\u00e9s gran ser\u00e0 finan\u00e7ar-lo.<\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 18 de maig va comen\u00e7ar la nova temporada del Club d’Innovadors. Aquesta primera sessi\u00f3 del Club representa l’inici d’una nova temporada de confer\u00e8ncies sobre innovaci\u00f3 que consolida una nova etapa de Girbau Lab com a espai d’innovaci\u00f3 col\u00b7laborativa, que vol contribuir a transformar la ind\u00fastria i a generar valor m\u00e9s enll\u00e0 de la […]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"acf":[],"yoast_head":"\nBas van Abel al Club d'Innovadors de Girbau LAB - Girbau LAB<\/title>\n<meta name=\"description\" content=\"El primer convidat del Club d'Innovadors va ser Bas van Abel, fundador del fabricant de tel\u00e8fons intel\u00b7ligents sostenibles Fairphone\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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