{"id":613,"date":"2020-05-06T15:13:00","date_gmt":"2020-05-06T15:13:00","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/alfred-vernis-at-the-innovators-club-of-girbau-lab\/"},"modified":"2022-09-24T15:17:19","modified_gmt":"2022-09-24T15:17:19","slug":"alfred-vernis-al-innovators-club-de-girbau-lab","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/alfred-vernis-al-innovators-club-de-girbau-lab\/","title":{"rendered":"Alfred Vernis al Innovators Club de Girbau LAB"},"content":{"rendered":"

La innovaci\u00f3 social implica les capacitats de les persones i les organitzacions per aprofitar de manera m\u00e9s efica\u00e7 i eficient els elements del territori de forma sostenible. El model d\u2019economia circular \u00e9s un referent per a la innovaci\u00f3 social en aquest sentit. L\u2019aplicaci\u00f3 de la innovaci\u00f3 social al t\u00e8xtil va molt lligada a la sosteniblitat. El professor del Departament d\u2019Estrat\u00e8gia i Direcci\u00f3 General de ESADE i que ha estat director acad\u00e8mic de sostenibilitat del Grup Inditex, Alfred Vernis, ha explicat aquests conceptes al Innovators Club de Girbau LAB en la sessi\u00f3 online celebrada el passat 4 de maig.<\/p>\n

Vernis va incidir en qu\u00e8, en el cas del t\u00e8xtil, el model circular implica re-dissenyar, fer nou disseny amb material reciclat per revaloritzar-lo i evitar residus. Tamb\u00e9 cal pensar en nous serveis com a models de negoci al voltant del t\u00e8xtil, com per exemple models de subscripci\u00f3 per rebre roba i retornar-la. El convidat a l\u2019Innovators Club de Girbau LAB va afirmar que la sostenibilitat de les grans empreses pot trigar molt en arribar si no es llencen nous models de negoci.<\/p>\n

Alhora, i d\u2019acord amb la situaci\u00f3 actual per la pand\u00e8mia del Covid-19, es potenciaran els ecosistemes locals. Aix\u00ed, en el per\u00edode post-confinament, les cadenes de subministrament possiblement canviaran. Es far\u00e0 un aprovisionament de m\u00e9s aprop.<\/p>\n

A m\u00e9s de la sessi\u00f3 online, hem pogut entrevistar a Alfred Vernis m\u00e9s en profunditat. Aix\u00ed, Vernis detalla els elements de la innovaci\u00f3 social al sector t\u00e8xtil. Tamb\u00e9 destaca la import\u00e0ncia de les persones amb esperit cr\u00edtic i obert en tot proc\u00e9s d\u2019innovaci\u00f3.<\/p>\n

Qu\u00e8 \u00e9s la innovaci\u00f3 social?<\/strong><\/h4>\n

Una definici\u00f3 acad\u00e8mica seria que la innovaci\u00f3 social \u00e9s una combinaci\u00f3 m\u00e9s efica\u00e7 i eficient dels elements existents al territori, que necessita de les capacitats de les persones i organitzacions implicades per solucionar els reptes de la mateixa d’una manera sostenible. Amb paraules m\u00e9s planeres, la innovaci\u00f3 social \u00e9s el resultat<\/p>\n

de la feina intencionat d’un grup de persones, tractant de realitzar un canvi positiu actuant sobre l’arrel de problemes complexos en el territori.<\/p>\n

Com apliquem la innovaci\u00f3 social en el sector del t\u00e8xtil?<\/strong><\/h4>\n

Quan parlem de aplicar la innovaci\u00f3 social en el sector t\u00e8xtil va lligada a la innovaci\u00f3 en sostenibilitat. I ho podem fer a quatre nivells, com en qualsevol empresa: primer, a nivell de la nostra cadena de valor, \u201cupstream<\/em>\u201d (aig\u00fces amunt amb els prove\u00efdors); segon, a nivell dels processos interns; tercer, a nivell de focalitzar-se en productes i serveis sostenibles, \u201cdownstream<\/em>\u201d (aig\u00fces avall, retail, consumidors, reciclatge, etc.); i per \u00faltim, en models de negocis sostenibles.<\/p>\n

Quin dels nivells d\u2019innovaci\u00f3 social dels quatre que menciones ara \u00e9s m\u00e9s important?<\/strong><\/h4>\n

Tots s\u00f3n importants, i cada empresa haur\u00e0 de veure on pot innovar m\u00e9s. A mi especialment m\u2019interessa el quart nivell, el de nous models de negocis sostenibles. Per exemple, en el t\u00e8xtil, models de subscripci\u00f3 de roba (de zero a sis anys), models de lloguer (per roba de festa\/cerim\u00f2nies\/celebracions\/…) o models de intercanvi (per gent jove).<\/p>\n

Quina \u00e9s la manera m\u00e9s efectiva per desenvolupar la innovaci\u00f3 en una empresa?<\/strong><\/h4>\n

La innovaci\u00f3 en qualsevol empresa la fan les persones. En aquesta direcci\u00f3, primer necessites persones que facin preguntes incomodes i estiguin pensant tot el dia com l\u2019empresa pot fer les coses millor i de forma m\u00e9s sostenible. Segon, necessites un equip d\u2019experts que coneguin molt b\u00e9 el sector i estiguin en contacte amb el grup d\u2019innovadors\/es. I per \u00faltim, aquests innovadors\/es i aquests experts\/es han de treballar en col\u00b7laboraci\u00f3 amb els prove\u00efdors i altres empreses.<\/p>\n

Com seran les m\u00e0quines de rentar roba i com es rentar\u00e0 la roba el 2050?<\/strong><\/h4>\n

Pregunta dif\u00edcil. Per\u00f2 de ben segur que ja sabem algunes coses sense tenir una boleta de vidre.<\/p>\n

Primer, com que l\u2019aigua ser\u00e0 un b\u00e9 molt esc\u00e0s, per llei totes les rentadores hauran d\u2019estar connectades a un sistema per recuperar l\u2019aigua, o la pr\u00f2pia rentadora ho incorporar\u00e0. Segon, les rentadores d\u2019us dom\u00e8stic seran molt mes senzilles d\u2019utilitzar i incorporaran sistemes molt eficients en la utilitzaci\u00f3 d\u2019energia i aigua. Tercer, les rentadores a nivell industrial i dom\u00e8stic seran compartides (laundry sharing)<\/em>\u00a0i les tindrem amb un sistema de lloguer (laundry renting<\/em>). Aix\u00f2 ja comen\u00e7a a passar a l\u2019industria automobil\u00edstica. Quart, tot el material del que estiguin fetes les rentadores es podr\u00e0 reciclar, i durar\u00e0 molt m\u00e9s: al ser els fabricants els propietaris de les m\u00e0quines, els interessar\u00e0 canviar-les poc, i que siguin f\u00e0cils de reparar.<\/p>\n

I respecte a com es rentar\u00e0 la roba, els\/les consumidors\/es estaran molt m\u00e9s educats i rentaran menys i de forma m\u00e9s eficient la seva roba (per exemple, temperatures no tan altes i no tan sovint). Si avancem cap a espais per viure d\u2019us compartit, hi haur\u00e0 moltes rentadores compartides en els espais. A m\u00e9s, la roba estar\u00e0 millor feta, durar\u00e0 m\u00e9s, caldr\u00e0 rentar-la menys. I, per \u00faltim, rentarem menys perqu\u00e8 no caldr\u00e0 anar tan abrigats: la temperatura del planeta ser\u00e0 m\u00e9s alta i, per tant, necessitarem menys roba.<\/p>\n

Crec que qualsevol empresa, no importa el sector que sigui, hauria de fer un doble exercici: primer, pensar en com l\u2019empresa pot ajudar a aplanar la corba del canvi clim\u00e0tic i, segon, si no aconseguim aplanar la corba com afectar\u00e0 aix\u00f2 a l\u2019empresa i com podem seguir pensant en aplanar aquella corba.<\/p>\n","protected":false},"excerpt":{"rendered":"

La innovaci\u00f3 social implica les capacitats de les persones i les organitzacions per aprofitar de manera m\u00e9s efica\u00e7 i eficient els elements del territori de forma sostenible. El model d\u2019economia circular \u00e9s un referent per a la innovaci\u00f3 social en aquest sentit. L\u2019aplicaci\u00f3 de la innovaci\u00f3 social al t\u00e8xtil va molt lligada a la sosteniblitat. […]<\/p>\n","protected":false},"author":1,"featured_media":608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"acf":[],"yoast_head":"\nAlfred Vernis al Innovators Club de Girbau LAB - Girbau LAB<\/title>\n<meta name=\"description\" content=\"La innovaci\u00f3 social al sector t\u00e8xtil implica persones i sostenibilitat per aprofitar els elements del territori.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfred Vernis al Innovators Club de Girbau LAB - Girbau LAB\" \/>\n<meta property=\"og:description\" content=\"La innovaci\u00f3 social al sector t\u00e8xtil implica persones i sostenibilitat per aprofitar els elements del territori.\" \/>\n<meta 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