{"id":3260,"date":"2024-02-15T12:30:30","date_gmt":"2024-02-15T12:30:30","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/nuria-ferrer-tintoreria-lavanderia-el-monestir\/"},"modified":"2025-03-17T12:42:17","modified_gmt":"2025-03-17T12:42:17","slug":"nuria-ferrer-tintoreria-bugaderia-el-monestir","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/nuria-ferrer-tintoreria-bugaderia-el-monestir\/","title":{"rendered":"\u201cEl m\u00e9s important d\u2019una pe\u00e7a de roba no \u00e9s la marca ni el que ens ha costat, sin\u00f3 com la cuidem.\u201d"},"content":{"rendered":"<p>N\u00faria Ferrer fa vint-i-sent anys que regenta la tintoreria-bugaderia El Monestir, a Sant Feliu de Gu\u00edxols, un poble tur\u00edstic de la Costa Brava. La ubicaci\u00f3 del negoci i els anys al capdavant li han perm\u00e8s atendre una clientela molt diversa i desenvolupar un ampli coneixement sobre com allargar al m\u00e0xim la vida d\u2019una pe\u00e7a de roba, sigui quin sigui el seu origen, composici\u00f3 o qualitat.<\/p>\n<p><strong>\u2013 N\u00faria, hi ha molta difer\u00e8ncia entre la clientela d\u2019ara i la de fa vint anys?<\/strong><\/p>\n<p>For\u00e7a. Abans, la clientela era b\u00e0sicament gent del poble i dels voltants que de tant en tant portaven els seus abrics o vestits de diumenge que no podien rentar a m\u00e0 o a la rentadora. Ara la clientela \u00e9s molt m\u00e9s variada: turistes amb un alt poder adquisitiu que ens confien les seves peces m\u00e9s exclusives, joves que ens demanen eliminar una taca d\u2019una pe\u00e7a vintage o dones immigrants que vesteixen peces tradicionals dels seus pa\u00efsos d\u2019origen amb molta pedreria, cosa que requereix un rentatge molt espec\u00edfic.<\/p>\n<p><strong>\u2013 \u00c9s molt diferent la roba d\u2019ara respecte a la d\u2019abans?<\/strong><\/p>\n<p>Molt. Abans, la roba era pr\u00e0cticament monomaterial i consultant l\u2019etiqueta sabies com s\u2019havia de tractar. Ara, les peces combinen molts teixits que, tot i estar en una mateixa pe\u00e7a, s\u2019han de tractar per separat. Tamb\u00e9 hi ha molts materials nous. Has de tenir molts coneixements t\u00e8xtils per trobar la manera que la pe\u00e7a quedi perfecta sense fer-la malb\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abHas de tenir molts coneixements t\u00e8xtils per trobar la manera que la pe\u00e7a quedi perfecta sense fer-la malb\u00e9\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 I les etiquetes de cura de la pe\u00e7a no donen aquesta informaci\u00f3?<\/strong><\/p>\n<p>De molts materials nous encara no hi ha informaci\u00f3 al respecte i, fins i tot en materials ja consolidats, aquests han canviat i moltes marques no ho contemplen en l\u2019etiquetatge.<\/p>\n<p><strong>\u2013 Per exemple?<\/strong><\/p>\n<p>Moltes peces 100% poli\u00e8ster, que abans es caracteritzaven per no destenyir, ara s\u00ed que ho fan, ja que les pinten en lloc de tenyir-les. Per aix\u00f2, cada vegada que veig arribar una pe\u00e7a de poli\u00e8ster que combina blanc i negre ja tremolo, perqu\u00e8 la informaci\u00f3 de l\u2019etiqueta sobre la cura de la pe\u00e7a no es correspon amb la realitat.<\/p>\n<p>El problema de la roba actual no \u00e9s tant la qualitat com el disseny, ja que sovint no es t\u00e9 en compte o es desconeix quins teixits s\u00f3n m\u00e9s adequats segons l\u2019\u00fas que se\u2019ls vol donar i com combinar-los.<\/p>\n<p>Un bon exemple s\u00f3n les populars catifes de jute, que s\u2019han posat de moda fins i tot per decorar terres d\u2019exteriors o cuines r\u00fastiques. El jute no es pot rentar, de manera que aquest tipus de catifa es deteriora molt r\u00e0pidament i es converteix en un producte d\u2019un sol \u00fas. Una alternativa millor s\u00f3n les catifes de cot\u00f3, que es poden posar a la rentadora sense problema i rentar una i mil vegades.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abEl problema de la roba actual no \u00e9s tant la qualitat com el disseny\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 I la marca, \u00e9s important?<\/strong><\/p>\n<p>En realitat, no massa. El m\u00e9s important \u00e9s com est\u00e0 dissenyada la pe\u00e7a i despr\u00e9s el material amb qu\u00e8 est\u00e0 feta. Darrerament, per exemple, ens arriben moltes peces fetes amb poli\u00e8ster reciclat que tenen una qualitat baix\u00edssima. I la marca \u00e9s el menys rellevant. Aqu\u00ed arriben peces car\u00edssimes de molt mala qualitat o molt mal dissenyades i, en canvi, peces molt barates, per\u00f2 molt ben resoltes a escala de disseny que, si es cuiden b\u00e9, poden durar molts anys. Per\u00f2 el m\u00e9s considerable de tot \u00e9s com la cuidem.<\/p>\n<p><strong>\u2013 Quins consells ens dones per cuidar la nostra roba?<\/strong><\/p>\n<p>En general, rentem massa i a una temperatura excessiva. Una persona que porta un estil de vida urb\u00e0 hauria de rentar sempre la roba amb aigua freda, ja que a m\u00e9s temperatura no aconseguir\u00e0 cap benefici i s\u00ed un alt consum energ\u00e8tic. I si hi ha taques, la clau \u00e9s treure-les abans de posar la pe\u00e7a a la rentadora, perqu\u00e8 per molta temperatura que es faci servir, una taca no marxar\u00e0 si no es tracta espec\u00edficament.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abEn general, rentem massa i a una temperatura excessiva\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 I la planxa? Veig que per vosaltres \u00e9s imprescindible.<\/strong><\/p>\n<p>Totalment. De fet, s\u2019ha posat de moda no planxar, per\u00f2 una pe\u00e7a ben planxada llueix molt millor, fet que ens portar\u00e0 a fer-la servir m\u00e9s sovint. Si volem estalviar energia i temps, el m\u00e9s eficient \u00e9s, sempre que el clima ho permeti, assecar a l\u2019aire lliure i despr\u00e9s posar la pe\u00e7a a l\u2019assecadora un minut; aix\u00f2 \u00e9s suficient perqu\u00e8, en planxar-la, el proc\u00e9s sigui m\u00e9s r\u00e0pid i eficient.<\/p>\n<p><strong>\u2013 I alguna recomanaci\u00f3 a l\u2019hora de comprar roba?<\/strong><\/p>\n<p>Tocar les peces, veure la qualitat dels teixits, mirar com estan fetes. En general, ens falta cultura t\u00e8xtil, i aix\u00f2 s\u2019apr\u00e8n observant i tocant. A la tintoreria es fa evident aquesta manca de coneixement perqu\u00e8 la clientela associa el preu de la pe\u00e7a amb la seva qualitat i demanen una cura especial per a aquelles peces que els han costat m\u00e9s, mentre que les m\u00e9s barates sovint ni les porten. I, en canvi, per a nosaltres totes les peces tenen el mateix valor, perqu\u00e8 sabem que, si es cuiden b\u00e9, poden lluir igual de b\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abLa clientela associa el preu de la pe\u00e7a amb la seva qualitat\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 T\u00e9 futur el negoci de la tintoreria?<\/strong><\/p>\n<p>Per descomptat. Actualment, ja \u00e9s rendible, i els nous models de negoci, com el lloguer de roba i la venda de segona m\u00e0, requeriran serveis professionals que higienitzin les peces i les deixin com noves. En l\u2019\u00e0mbit dom\u00e8stic, l\u2019increment del preu de l\u2019habitatge i dels subministraments, sumat a l\u2019estil de vida actual, est\u00e0 provocant que moltes persones eliminin la rentadora de casa en favor de les bugaderies d\u2019autoservei.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abEls nous models de negoci requeriran serveis professionals que higienitzin les peces i les deixin com noves\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 Han canviat molt les tintoreries en aquests vint anys?<\/strong><\/p>\n<p>Molt\u00edssim, sobretot la maquin\u00e0ria, que ha evolucionat de manera incre\u00efble. Per exemple, actualment el fam\u00f3s rentat en sec es fa servir molt poc.<\/p>\n<p><strong>\u2013 Per qu\u00e8?<\/strong><\/p>\n<p>El rentatge en sec, a m\u00e9s de ser menys ecol\u00f2gic, utilitza un dissolvent que es menja la capa que recobreix la majoria d\u2019aplics met\u00e0l\u00b7lics de les peces. Imagina\u2019t quin desastre. A m\u00e9s, hi ha moltes taques, com les de prote\u00efnes, que no marxen amb aquest sistema.<\/p>\n<p><strong>\u2013 I com es renta ara a les tintoreries?<\/strong><\/p>\n<p>Moltes ja fem servir el rentatge humit (wet cleaning). \u00c9s un tipus de rentadora que utilitza un circuit tancat d\u2019aigua i detergents ecol\u00f2gics dosificats, combinat amb un sistema de tracci\u00f3 molt suau que s\u2019adapta a les caracter\u00edstiques de pr\u00e0cticament qualsevol mena de pe\u00e7a. \u00c9s un sistema molt m\u00e9s efectiu, eficient i ecol\u00f2gic que el rentatge en sec. Si t\u2019hi fixes, les tintoreries que fem servir aquesta maquin\u00e0ria ja no fem olor de qu\u00edmics.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00abLes tintoreries ja no fem olor de qu\u00edmics\u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>\u2013 Com seran les bugaderies del segle XXI?<\/strong><\/p>\n<p>M\u2019imagino un espai relacional on, mentre rentes la roba, puguis prendre un caf\u00e8, menjar alguna cosa i conversar amb altres persones. I si necessites serveis m\u00e9s professionals, tindr\u00e0s acc\u00e9s a un servei de tintoreria.<\/p>\n<p><strong>\u2013 Hi ha relleu generacional?<\/strong><\/p>\n<p>\u00c9s un tema que hem de solucionar. Es tracta d\u2019un ofici que no ha generat inter\u00e8s ni desig perqu\u00e8 hem viscut molt a l\u2019ombra i, per tant, falten persones formades. Per\u00f2 crec que \u00e9s possible revaloritzar la professi\u00f3 i atreure talent.<\/p>\n<p><strong>\u2013 Alguna an\u00e8cdota de l\u2019ofici?<\/strong><\/p>\n<p>Mai no t\u2019imaginaries la quantitat de peces de roba que la gent deixa oblidada en una tintoreria. Per llei, les hem de conservar durant sis mesos. De fet, jo he hagut de llogar un petit magatzem per guardar-les. Passat aquest temps, les dono a una ONG, tot i que m\u2019he arribat a plantejar vendre-les.<\/p>\n<p><strong>L\u2019an\u00e8cdota:<\/strong><br \/>\nL\u2019octogenari Wan-Ji Chang i la seva esposa recentment traspassada, Sho-Er Hsu, van regentar durant gaireb\u00e9 setanta anys la bugaderia Wan Sho a Taichung, Taiwan. Durant el confinament, el seu net els va conv\u00e8ncer perqu\u00e8 es fotografiessin amb m\u00e9s de 300 peces de roba que la clientela havia deixat oblidada a la bugaderia al llarg d\u2019aquests anys, per distreure\u2019ls. El projecte els ha convertit en un fenomen viral, amb m\u00e9s de 700.000 seguidors a Instagram, i ha ajudat a sensibilitzar moltes persones sobre la import\u00e0ncia de cuidar la nostra roba.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3253 aligncenter\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/Captura-de-pantalla-2024-02-15-a-les-10.52.07.png\" alt=\"\" width=\"733\" height=\"758\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/Captura-de-pantalla-2024-02-15-a-les-10.52.07.png 733w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/Captura-de-pantalla-2024-02-15-a-les-10.52.07-290x300.png 290w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Aquesta entrevista forma part d\u2019un espai de debat impulsat per Girbau LAB i So Good So Cute, que busca generar reflexi\u00f3 i aportar llum a aspectes essencials de la circularitat en la ind\u00fastria t\u00e8xtil. <a href=\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/cultura\/converses-sobre-circularitat-textil\/\" target=\"_blank\" rel=\"noopener\">Veure altres articles publicats.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00faria Ferrer fa vint-i-sent anys que regenta la tintoreria-bugaderia El Monestir, a Sant Feliu de Gu\u00edxols, un poble tur\u00edstic de la Costa Brava. La ubicaci\u00f3 del negoci i els anys al capdavant li han perm\u00e8s atendre una clientela molt diversa i desenvolupar un ampli coneixement sobre com allargar al m\u00e0xim la vida d\u2019una pe\u00e7a de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cEl m\u00e9s important d\u2019una pe\u00e7a de roba no \u00e9s la marca ni el que ens ha costat, sin\u00f3 com la cuidem.\u201d - Girbau LAB<\/title>\n<meta name=\"description\" content=\"Entrevistem N\u00faria Ferrer, de la tintoreria-bugaderia El Monestir, a Sant Feliu de Gu\u00edxols, perqu\u00e8 ens expliqui tots els secrets per cuidar la nostra roba i allarga-ne la vida \u00fatil.\" \/>\n<meta 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