{"id":3243,"date":"2023-10-26T14:49:41","date_gmt":"2023-10-26T14:49:41","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/fermin-and-gilles-080-reborn-ropa-de-segunda-mano\/"},"modified":"2025-03-17T12:00:40","modified_gmt":"2025-03-17T12:00:40","slug":"fermin-and-gilles-080-reborn-roba-de-segona-ma","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/","title":{"rendered":"\u00abL’objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb"},"content":{"rendered":"

Estilisme de moda i publicitat, consultoria creativa, assessoria i promoci\u00f3 de moda. Aix\u00f2, i molt m\u00e9s, \u00e9s Fermin & Gilles Stylist<\/a>, el duet format per Gilles Saint Martin i Ferm\u00edn Serret des de 1995, que ens ha delectat amb meravelloses editorials a les principals revistes de moda, campanyes publicit\u00e0ries m\u00edtiques i m\u00faltiples projectes art\u00edstics.<\/p>\n

Per\u00f2 des de So Good So Cute ens hem apropat a en Ferm\u00edn i en Gilles per un dels seus darrers projectes que, segons les seves pr\u00f2pies paraules, “segurament ha estat el m\u00e9s estimulant”: la creaci\u00f3 de 080 Reborn, la desfilada de roba de segona m\u00e0 encarregada per la 080 Barcelona Fashion amb l’objectiu de sensibilitzar i promoure el consum responsable tamb\u00e9 en la moda, alhora que dignificar-ne la reutilitzaci\u00f3. En pocs dies veurem el resultat de la segona edici\u00f3 d\u2019aquesta passarel\u00b7la, dedicada en aquesta ocasi\u00f3 al reciclatge i l’upcycling.<\/p>\n

 <\/p>\n

\"First

1a edici\u00f3 de Reborn, 080 Barcelona Fashion \u00a9 Gisela Jan\u00e9<\/p><\/div>\n

 <\/p>\n

\u2014 Ferm\u00edn, Gilles, com heu viscut l’enc\u00e0rrec de la 080 de portar roba de segona m\u00e0 a la passarel\u00b7la?<\/strong><\/p>\n

En els nostres vint-i-cinc anys de traject\u00f2ria, hem realitzat projectes molt diversos i enriquidors. Per\u00f2 aquest ha estat gaireb\u00e9 un regal, un moment professional molt bonic. No \u00e9s un enc\u00e0rrec convencional. La segona m\u00e0 i la reutilitzaci\u00f3 formen part del nostre dia a dia professional, encara que moltes vegades no es vegi. Per\u00f2 poder construir una desfilada centrada en aquests valors ha estat meravell\u00f3s. Alhora, ha estat un aut\u00e8ntic repte.<\/p>\n

L’objectiu de Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3, de manera que la selecci\u00f3 de peces i els estilismes havien de ser m\u00e9s que excel\u00b7lents.<\/p>\n

A m\u00e9s, nosaltres hem volgut aprofitar el projecte per anar m\u00e9s enll\u00e0 de l’evident. A la primera edici\u00f3, per exemple, centrada en la segona m\u00e0, no vol\u00edem limitar-nos a peces de grans firmes trobades en botigues vintage. Vol\u00edem crear estilismes amb peces m\u00e9s convencionals.<\/p>\n

\u2014 Reborn \u00e9s un cas a\u00efllat o en els projectes editorials i campanyes de moda tamb\u00e9 es treballa amb roba de segona m\u00e0?<\/strong><\/p>\n

La nostra traject\u00f2ria professional ens ha perm\u00e8s treballar en projectes molt diferents i, certament, en la gran majoria es fa servir la segona m\u00e0, principalment per optimitzar recursos. I, per descomptat, per tenir cura del planeta. Fins i tot hem realitzat editorials en qu\u00e8 totes les peces eren de segona m\u00e0.<\/p>\n

 <\/p>\n

\"Second

2\u00aa edici\u00f3 de Reborn, 080 Barcelona Fashion \u00a9 Gisela Jan\u00e9<\/p><\/div>\n

\u2014 Per\u00f2 tinc la sensaci\u00f3 que aquesta normalitzaci\u00f3 de la segona m\u00e0 que viviu entre professionals no ha arribat encara a la majoria de les llars.<\/strong><\/p>\n

Rotundament, no. I, sobretot a Espanya, la introducci\u00f3 de la segona m\u00e0 entre els consumidors finals encara est\u00e0 molt verda.<\/p>\n

 <\/p>\n

“A Espanya, la introducci\u00f3 de la segona m\u00e0 entre els consumidors finals encara est\u00e0 molt verda.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 Per qu\u00e8?<\/strong><\/p>\n

B\u00e0sicament, \u00e9s una q\u00fcesti\u00f3 cultural. Durant molt temps, Espanya va viure tancada en si mateixa i amb molta escassetat. Aix\u00f2 va fer que la segona m\u00e0 es perceb\u00e9s com una q\u00fcesti\u00f3 caritativa, i aquesta idea encara perdura. La gent ho vol tot nou. Barat, per\u00f2 nou.<\/p>\n

\u2014 I qu\u00e8 es pot fer des de la ind\u00fastria per revertir aquesta situaci\u00f3?<\/strong><\/p>\n

En primer lloc, \u00e9s fonamental educar i sensibilitzar. Sabem que a les escoles ja es treballa for\u00e7a aquest tema, per\u00f2 a escala ciutadana encara queda molta feina per fer.<\/p>\n

Iniciatives com Reborn o aquest cicle d’entrevistes que esteu fent s\u00f3n molt importants, per\u00f2 en necessitem m\u00e9s. Ens hem trobat massa vegades amb converses en qu\u00e8 la gent diu que li fa f\u00e0stic portar roba de segona m\u00e0. I aquesta percepci\u00f3 ha de canviar.<\/p>\n

 <\/p>\n

“\u00c9s fonamental educar i sensibilitzar la ciutadania sobre la segona m\u00e0 i la reutilitzaci\u00f3.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 Qu\u00e8 m\u00e9s es pot fer?<\/strong><\/p>\n

Per canviar aquesta percepci\u00f3, \u00e9s molt important com es presenta la roba de segona m\u00e0 al consumidor.
\nEn aquest sentit, les empreses que es dediquen a la comercialitzaci\u00f3 d’aquestes peces han de fer un esfor\u00e7 extra per dignificar-les: higienitzant-les, planxant-les i exposant-les de manera atractiva.<\/p>\n

 <\/p>\n

“Les botigues de segona m\u00e0 han de ser espais atractius, han d’olorar b\u00e9, han de tenir una bona il\u00b7luminaci\u00f3 i han d’inspirar.”<\/p><\/blockquote>\n

 <\/p>\n

A m\u00e9s, \u00e9s important refor\u00e7ar el missatge de qu\u00e8 significa per al nostre planeta reutilitzar la roba.<\/p>\n

\u2014 A Europa \u00e9s diferent?<\/strong><\/p>\n

S\u00ed. Veus botigues molt cuidades, on tot est\u00e0 impecable. Tamb\u00e9 es veu als carrers, on els outfits combinen amb total naturalitat peces noves amb peces vintage. Aqu\u00ed, en canvi, predomina el consum exclusiu de roba nova perqu\u00e8, si no, poden pensar que ets pobre.<\/p>\n

 <\/p>\n

“Les empreses que es dediquen a la comercialitzaci\u00f3 de peces de segona m\u00e0 han de fer un esfor\u00e7 extra per dignificar-les.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 A Espanya no volem que es noti que vestim de segona m\u00e0.<\/strong><\/p>\n

\u00d2bviament, dep\u00e8n de la persona. Per\u00f2, en general, si \u00e9s roba m\u00e9s convencional, es tendeix a no voler evidenciar-ho. La cosa canvia quan es tracta de peces originals o m\u00e9s \u00faniques; en aquests casos, a la gent li agrada dir que les ha trobat en una botiga de segona m\u00e0 o que les ha heretat. \u00c9s gaireb\u00e9 com haver guanyat un premi: han aconseguit alguna cosa especial i \u00fanica i volen mostrar-ho.<\/p>\n

\u2014 Aprofitant que darrerament heu freq\u00fcentat moltes botigues de roba de segona m\u00e0, qui les visita?<\/strong><\/p>\n

Hem detectat dos perfils for\u00e7a diferents. D’una banda, persones que busquen roba en bon estat i econ\u00f2mica, mogudes principalment pel preu. D’altra banda, un p\u00fablic m\u00e9s jove, fins i tot molt jove, que busca peces \u00faniques. Ens va meravellar, per exemple, veure un nen de no m\u00e9s de dotze anys demanant a la seva mare que li compr\u00e9s una samarreta vintage d’un equip de futbol, i com la mare no entenia per qu\u00e8 no en preferia una de nova. Tamb\u00e9 molta gent jove, sobretot estrangera, buscant peces \u00faniques i especials. Creiem que ara falta que el conjunt de la ciutadania entri en aquestes botigues.<\/p>\n

\u2014 Tot i aix\u00f2, estem veient com els grans de la moda comencen a crear projectes vinculats a la segona m\u00e0. Aix\u00f2 vol dir que hi ha mercat, oi?<\/strong><\/p>\n

S\u00ed, n’ hi ha. Encara que tamb\u00e9 \u00e9s cert que la legislaci\u00f3 europea els est\u00e0 obligant a diversificar els seus models de negoci per aprofundir en la circularitat de les seves peces. I la segona m\u00e0 \u00e9s una molt bona estrat\u00e8gia. Sigui com sigui, aquest tipus d’iniciatives s\u00f3n molt \u00fatils per aconseguir l’educaci\u00f3 i sensibilitzaci\u00f3 de la poblaci\u00f3 de qu\u00e8 parl\u00e0vem, aix\u00ed com la dignificaci\u00f3 de les botigues de roba de segona m\u00e0.<\/p>\n

 <\/p>\n

“La legislaci\u00f3 est\u00e0 obligant [les marques de moda] a diversificar els seus models de negoci per aprofundir en la circularitat de les seves peces. I la segona m\u00e0 \u00e9s una molt bona estrat\u00e8gia.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 La roba de segona m\u00e0 t\u00e9 un preu just?<\/strong><\/p>\n

La roba t\u00e9 un valor i aquest s’ha de reflectir en el preu. Ara b\u00e9, visitant botigues de segona m\u00e0, hem detectat que quan es tracta de peces de marca, \u00faniques o de col\u00b7leccionista, sovint el preu \u00e9s elevat, cosa que no ajuda a la democratitzaci\u00f3 d’aquesta roba. Tornem aix\u00ed a la situaci\u00f3 en qu\u00e8 nom\u00e9s certes persones tindran acc\u00e9s a les peces m\u00e9s interessants.<\/p>\n

\u2014 Quines altres tend\u00e8ncies de circularitat esteu veient apar\u00e8ixer en el sector de la moda?<\/strong><\/p>\n

Estem veient un important auge de l’upcycling; \u00e9s a dir, recuperar peces en des\u00fas i modificar-les de tal manera que millorin l’original. I la segona edici\u00f3 de Reborn n’\u00e9s un clar exemple.<\/p>\n

L’upcycling tamb\u00e9 \u00e9s una molt bona manera d’allargar la vida de la roba de segona m\u00e0, vestir-la amb dignitat i, a m\u00e9s, revaloritzar-la. Hi ha dissenyadores i dissenyadors que estan introduint peces upcycled en el circuit de la moda, per\u00f2 tamb\u00e9 \u00e9s una t\u00e8cnica que pot desenvolupar qualsevol persona de manera individual, modificant la roba que ja t\u00e9 a l’armari i donant-li un toc especial i \u00fanic.<\/p>\n

 <\/p>\n

“Estem veient un important auge de l’upcycling.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 I la durabilitat, es convertir\u00e0 en tend\u00e8ncia?<\/strong><\/p>\n

Clarament, fer la roba m\u00e9s duradora \u00e9s un dels elements clau per incrementar-ne l’\u00fas. I la legislaci\u00f3 tamb\u00e9 est\u00e0 pressionant molt en aquest aspecte. En aquest sentit, les marques de luxe europees tenen molta experi\u00e8ncia, ja que fabriquen amb uns est\u00e0ndards de qualitat molt alts i en proximitat, perqu\u00e8 gaireb\u00e9 tot \u00e9s made in Europe. A m\u00e9s, utilitzen mat\u00e8ries primeres molt selectes.<\/p>\n

\u00c9s curi\u00f3s, per\u00f2, com en les seves estrat\u00e8gies comunicatives deixen for\u00e7a de banda aquestes q\u00fcestions. Seria interessant que els donessin m\u00e9s protagonisme, perqu\u00e8 ajudaria a una major sensibilitzaci\u00f3.<\/p>\n

\u2014 I el fenomen del fashion renting?<\/strong><\/p>\n

El lloguer de roba \u00e9s una pr\u00e0ctica que fa molts anys que existeix per vestir en cerim\u00f2nies o esdeveniments especials. I en publicitat, de fet, s’ha utilitzat sempre.<\/p>\n

Ara estem veient com apareixen noves plataformes de lloguer de peces m\u00e9s convencionals, per\u00f2 la veritat \u00e9s que no sabem si funcionar\u00e0. En el nostre entorn no hem vist encara gaire penetraci\u00f3 d\u2019aquesta tend\u00e8ncia, per\u00f2 sona interessant.<\/p>\n

\u2014 Llegeixo a les vostres xarxes socials que “la reutilitzaci\u00f3 en el sector t\u00e8xtil \u00e9s un m\u00f3n ple de sorpreses encara per explorar”. Us aventureu a anticipar-ne alguna?<\/strong><\/p>\n

\u00c9s molt dif\u00edcil fer prediccions perqu\u00e8 tot canvia molt r\u00e0pidament, per\u00f2 ens agrada imaginar un futur en qu\u00e8 es pugui continuar gaudint de la moda sense comprometre el planeta.<\/p>\n

En aquest sentit, creiem que la impressi\u00f3 3D pot jugar un paper rellevant. Seria interessant, per exemple, poder imprimir a casa, amb filaments compostables, peces de roba per a les quals s\u2019hagi comprat una llic\u00e8ncia d\u2019\u00fas. Quan ja no les necessitis, podries portar-les a un centre on les transformarien de nou en mat\u00e8ria primera per a futures impressions.<\/p>\n

 <\/p>\n

“Ens agrada imaginar un futur en qu\u00e8 es pugui continuar gaudint de la moda sense comprometre el planeta.”<\/p><\/blockquote>\n

 <\/p>\n

\u2014 Per acabar, ens doneu algun consell per allargar la vida de la roba que tenim a l\u2019armari mentre guanyem en estil?<\/strong><\/p>\n

El m\u00e9s important \u00e9s gaudir de l\u2019armari que ja tenim, treure\u2019n el m\u00e0xim profit. I si ens avorreix o veiem que alguna pe\u00e7a no la fem servir mai perqu\u00e8 ens vam equivocar en comprar-la, utilitzar l\u2019upcycling per reinventar-la. Potser reconstruint-la amb una altra pe\u00e7a de segona m\u00e0 o acudint a algun espai de customitzaci\u00f3. Cada vegada hi ha m\u00e9s opcions en aquest sentit.<\/p>\n

Moltes gr\u00e0cies, Ferm\u00edn i Gilles, pel vostre temps i complicitat.<\/p>\n

Aquesta entrevista forma part d\u2019un espai de debat impulsat per Girbau LAB i So Good So Cute, que busca generar reflexi\u00f3 i aportar llum a aspectes essencials de la circularitat en la ind\u00fastria t\u00e8xtil. Veure altres articles publicats.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Estilisme de moda i publicitat, consultoria creativa, assessoria i promoci\u00f3 de moda. Aix\u00f2, i molt m\u00e9s, \u00e9s Fermin & Gilles Stylist, el duet format per Gilles Saint Martin i Ferm\u00edn Serret des de 1995, que ens ha delectat amb meravelloses editorials a les principals revistes de moda, campanyes publicit\u00e0ries m\u00edtiques i m\u00faltiples projectes art\u00edstics. Per\u00f2 […]<\/p>\n","protected":false},"author":1,"featured_media":3029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\n\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB<\/title>\n<meta name=\"description\" content=\"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB\" \/>\n<meta property=\"og:description\" content=\"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\" \/>\n<meta property=\"og:site_name\" content=\"Girbau LAB\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T14:49:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T12:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"girbau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@girbaulab\" \/>\n<meta name=\"twitter:site\" content=\"@girbaulab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"girbau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\"},\"author\":{\"name\":\"girbau\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/23b9b3863288ce7c33d38f38f3a3af5f\"},\"headline\":\"\u00abL’objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb\",\"datePublished\":\"2023-10-26T14:49:41+00:00\",\"dateModified\":\"2025-03-17T12:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\"},\"wordCount\":1893,\"publisher\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization\"},\"image\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\",\"url\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\",\"name\":\"\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB\",\"isPartOf\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png\",\"datePublished\":\"2023-10-26T14:49:41+00:00\",\"dateModified\":\"2025-03-17T12:00:40+00:00\",\"description\":\"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.\",\"breadcrumb\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage\",\"url\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png\",\"contentUrl\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png\",\"width\":800,\"height\":533,\"caption\":\"Gilles Saint Martin and Ferm\u00edn Serret,\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abL’objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#website\",\"url\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/\",\"name\":\"Girbau LAB\",\"description\":\"Girbau LAB is a space for collaboration created to add value to the laundry industry through innovation\",\"publisher\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization\",\"name\":\"Girbau LAB\",\"url\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/10\/Girbau_LAB_logo.png\",\"contentUrl\":\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/10\/Girbau_LAB_logo.png\",\"width\":562,\"height\":90,\"caption\":\"Girbau LAB\"},\"image\":{\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/girbaulab\",\"https:\/\/www.linkedin.com\/company\/girbaulab\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/23b9b3863288ce7c33d38f38f3a3af5f\",\"name\":\"girbau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14998bf86ccf1e7c62032f25db3a1a78?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14998bf86ccf1e7c62032f25db3a1a78?s=96&d=mm&r=g\",\"caption\":\"girbau\"},\"sameAs\":[\"https:\/\/labs.100x100.net\/projects\/girbaulab\/private\"],\"url\":\"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/author\/girbau\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB","description":"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ca_ES","og_type":"article","og_title":"\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB","og_description":"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.","og_url":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/","og_site_name":"Girbau LAB","article_published_time":"2023-10-26T14:49:41+00:00","article_modified_time":"2025-03-17T12:00:40+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png","type":"image\/png"}],"author":"girbau","twitter_card":"summary_large_image","twitter_creator":"@girbaulab","twitter_site":"@girbaulab","twitter_misc":{"Written by":"girbau","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#article","isPartOf":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/"},"author":{"name":"girbau","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/23b9b3863288ce7c33d38f38f3a3af5f"},"headline":"\u00abL’objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb","datePublished":"2023-10-26T14:49:41+00:00","dateModified":"2025-03-17T12:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/"},"wordCount":1893,"publisher":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization"},"image":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage"},"thumbnailUrl":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png","articleSection":["Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/","url":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/","name":"\u00abL'objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb - Girbau LAB","isPartOf":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#website"},"primaryImageOfPage":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage"},"image":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage"},"thumbnailUrl":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png","datePublished":"2023-10-26T14:49:41+00:00","dateModified":"2025-03-17T12:00:40+00:00","description":"Entrevistem Gilles Saint Martin i Ferm\u00edn Serret, estilistes de la desfilada 080 Reborn de la 080 Barcelona Fashion.","breadcrumb":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#primaryimage","url":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png","contentUrl":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2025\/03\/fermin-gilles-sogoodsocute.png","width":800,"height":533,"caption":"Gilles Saint Martin and Ferm\u00edn Serret,"},{"@type":"BreadcrumbList","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/fermin-and-gilles-080-reborn-roba-de-segona-ma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/"},{"@type":"ListItem","position":2,"name":"\u00abL’objectiu de 080 Reborn \u00e9s dignificar la roba de segona m\u00e0 i la seva reutilitzaci\u00f3\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#website","url":"https:\/\/labs.100x100.net\/projects\/girbaulab\/","name":"Girbau LAB","description":"Girbau LAB is a space for collaboration created to add value to the laundry industry through innovation","publisher":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/labs.100x100.net\/projects\/girbaulab\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#organization","name":"Girbau LAB","url":"https:\/\/labs.100x100.net\/projects\/girbaulab\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/logo\/image\/","url":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/10\/Girbau_LAB_logo.png","contentUrl":"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/girbaulab\/uploads\/2022\/10\/Girbau_LAB_logo.png","width":562,"height":90,"caption":"Girbau LAB"},"image":{"@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/girbaulab","https:\/\/www.linkedin.com\/company\/girbaulab\/"]},{"@type":"Person","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/23b9b3863288ce7c33d38f38f3a3af5f","name":"girbau","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/labs.100x100.net\/projects\/girbaulab\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14998bf86ccf1e7c62032f25db3a1a78?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14998bf86ccf1e7c62032f25db3a1a78?s=96&d=mm&r=g","caption":"girbau"},"sameAs":["https:\/\/labs.100x100.net\/projects\/girbaulab\/private"],"url":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/author\/girbau\/"}]}},"_links":{"self":[{"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/posts\/3243"}],"collection":[{"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/comments?post=3243"}],"version-history":[{"count":2,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/posts\/3243\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/posts\/3243\/revisions\/3245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/media\/3029"}],"wp:attachment":[{"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/media?parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/wp-json\/wp\/v2\/categories?post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}