{"id":3233,"date":"2023-09-12T08:31:43","date_gmt":"2023-09-12T08:31:43","guid":{"rendered":"https:\/\/labs.100x100.net\/projects\/girbaulab\/alejandro-laquidain-ginetex\/"},"modified":"2025-03-17T11:37:34","modified_gmt":"2025-03-17T11:37:34","slug":"alejandro-laquidain-ginetex","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/alejandro-laquidain-ginetex\/","title":{"rendered":"\u00abLa tecnologia ens permetr\u00e0 millorar molts processos i comportaments en la cura de la pe\u00e7a de roba.\u00bb"},"content":{"rendered":"

L\u2019etiquetatge de les peces de roba \u00e9s, actualment, l\u2019\u00fanica eina que tenim per con\u00e8ixer-ne la composici\u00f3 i els detalls de cura, dos elements clau per allargar-ne la vida \u00fatil i gestionar-ne millor el final. Per aix\u00f2, en el cicle d\u2019entrevistes que estem realitzant en col\u00b7laboraci\u00f3 amb Girbau LAB sobre circularitat en la ind\u00fastria t\u00e8xtil, no podia faltar una conversa amb GINETEX<\/a>, l\u2019Associaci\u00f3 Internacional per a l\u2019Etiquetatge de Conservaci\u00f3 T\u00e8xtil. Hem parlat amb Alejandro Laquidain, vicepresident de l\u2019organitzaci\u00f3, perqu\u00e8 ens expliqui com influeix l\u2019etiquetatge d\u2019una pe\u00e7a de roba en el seu cicle de vida.<\/p>\n

\u2013 Alejandro, quina \u00e9s la missi\u00f3 de GINETEX?<\/strong><\/p>\n

GINETEX va n\u00e9ixer el 1963 a Par\u00eds i la seva missi\u00f3 principal \u00e9s definir i promoure el sistema de s\u00edmbols d\u2019etiquetatge de conservaci\u00f3 t\u00e8xtil. L\u2019objectiu final \u00e9s estandarditzar la informaci\u00f3 sobre la cura dels productes t\u00e8xtils i facilitar-ne l\u2019\u00fas per part dels clients.
\nA escala visual, aquest sistema d\u2019etiquetatge es concreta en cinc pictogrames que pr\u00e0cticament tothom coneix i que, tot i semblar est\u00e0tics, evolucionen cont\u00ednuament segons els aven\u00e7os tecnol\u00f2gics en la ind\u00fastria t\u00e8xtil.<\/p>\n

 <\/p>\n

“L\u2019objectiu de GINETEX \u00e9s estandarditzar la informaci\u00f3 sobre la cura dels productes t\u00e8xtils i facilitar-ne l\u2019\u00fas per part dels clients.”<\/p><\/blockquote>\n

 <\/p>\n

\u2013 Per qu\u00e8 va sorgir la necessitat de crear i estandarditzar aquests pictogrames?<\/strong><\/p>\n

Fa cent anys, la roba es confeccionava amb poques fibres naturals i tothom sabia com cuidar-les per maximitzar-ne la durabilitat. Amb l\u2019aparici\u00f3 i popularitzaci\u00f3 de les fibres sint\u00e8tiques i artificials, aix\u00ed com la seva combinaci\u00f3, la cura de la roba \u2013sobretot en l\u2019\u00fas dom\u00e8stic\u2013 es va comen\u00e7ar a complicar. Alguns fabricants van comen\u00e7ar a donar informaci\u00f3 sobre com rentar i tractar la roba a casa, per\u00f2 cadascun utilitzava un llenguatge i una simbologia diferents. GINETEX ha aconseguit reduir tota aquesta informaci\u00f3 a cinc pictogrames, contribuint aix\u00ed a allargar considerablement la vida de les peces de roba.<\/p>\n

\u2013 Quins s\u00f3n aquests pictogrames?<\/strong><\/p>\n

S\u00f3n cinc pictogrames, amb diverses variants, que indiquen com el fabricant recomana que els usuaris cuidin la pe\u00e7a, especialment pel que fa al rentat, blanqueig, assecat, planxat i neteja professional, en aquest ordre. Normalment, es col\u00b7loquen en forma d\u2019etiqueta cosida a la pe\u00e7a per facilitar-ne el manteniment als consumidors.<\/p>\n

\"GINETEX\"<\/p>\n

\u2013 Qui \u00e9s responsable d\u2019etiquetar correctament?<\/strong><\/p>\n

L\u2019etiquetatge de GINETEX \u00e9s voluntari, de manera que no \u00e9s obligatori utilitzar la nostra simbologia. Nosaltres nom\u00e9s intentem vetllar pel seu \u00fas correcte perqu\u00e8 sabem que \u00e9s rellevant. I ho ha de ser molt, perqu\u00e8 s\u00f3n els mateixos fabricants i marques els qui ens consulten sobre com fer servir correctament aquesta simbologia, que compta amb m\u00e9s de cent combinacions possibles.<\/p>\n

\u2013 L\u2019etiquetatge \u00e9s internacional?<\/strong><\/p>\n

Pr\u00e0cticament, per\u00f2 no del tot. Actualment, GINETEX est\u00e0 format per 22 pa\u00efsos membres, cadascun amb el seu comit\u00e8 nacional. Tot i aix\u00f2, pr\u00e0cticament a tot el m\u00f3n, excepte en tres pa\u00efsos, es fan servir els s\u00edmbols de GINETEX.<\/p>\n

\u2013 Tots excepte tres?<\/strong><\/p>\n

S\u00ed. Als Estats Units i Austr\u00e0lia fan servir una simbologia similar, per\u00f2 pr\u00f2pia. Amb aquests dos pa\u00efsos mantenim converses peri\u00f2diques per arribar a acords d\u2019estandarditzaci\u00f3. I despr\u00e9s hi ha Corea del Sud, que funciona de manera independent.<\/p>\n

\u2013 La ciutadania segueix les indicacions de l\u2019etiquetatge?<\/strong><\/p>\n

S\u00ed, i cada cop m\u00e9s. Una de les tasques de GINETEX \u00e9s, precisament, prendre el pols a la ciutadania sobre el seu inter\u00e8s i preocupaci\u00f3 en la cura de la roba. Per aix\u00f2, realitzem consultes peri\u00f2diques i desenvolupem eines per respondre a les inquietuds dels consumidors.<\/p>\n

Un exemple d\u2019aix\u00f2 \u00e9s Clevercare.info, una web on es pot trobar informaci\u00f3 detallada sobre com allargar la vida \u00fatil de la roba amb un rentat i manteniment adequats, sempre amb la premissa de la sostenibilitat ambiental.<\/p>\n

\"clevercare\"<\/p>\n

Per saber-ne m\u00e9s:\u00a0 Clevercare.info<\/a><\/p>\n

Una p\u00e0gina web i una aplicaci\u00f3 desenvolupades per GINETEX que ofereixen tota la informaci\u00f3 per cuidar la roba de la manera m\u00e9s ecol\u00f2gica i sostenible possible. Permet buscar informaci\u00f3 per tipologia de pe\u00e7a, teixit, tipus de taca, etc.<\/p>\n

\u2013 La fase d\u2019\u00fas de la roba \u00e9s una de les que genera m\u00e9s impacte ambiental negatiu. Com podem millorar la sostenibilitat en aquesta fase?<\/strong><\/p>\n

Tota la informaci\u00f3 que apareix a Clevercare.info serveix per respondre aquesta pregunta. Per\u00f2, per comen\u00e7ar, \u00e9s fonamental que l\u2019usuari consulti l\u2019etiqueta de la roba i segueixi les indicacions del fabricant. Altres accions b\u00e0siques s\u00f3n no rentar la roba m\u00e9s del necessari, eixugar-la a l\u2019aire lliure i no confondre la necessitat d\u2019airejar-la amb la de rentar-la.<\/p>\n

Alguns fabricants de texans ens diuen des de fa anys que, per higienitzar aquestes peces, \u00e9s millor congelar-les que rentar-les a 30 graus.<\/p>\n

\u2013 I qu\u00e8 en pots dir sobre els micropl\u00e0stics?<\/strong><\/p>\n

Aquest \u00e9s un clar exemple de la import\u00e0ncia de con\u00e8ixer com s\u2019ha de rentar cada tipus de teixit. A Clevercare.info oferim informaci\u00f3 detallada sobre aquest tema, segons la fibra i la tipologia de pe\u00e7a.<\/p>\n

\u2013 Com s\u2019integrar\u00e0 l\u2019etiquetatge de GINETEX amb el Passaport Digital de Producte (DPP)?<\/strong><\/p>\n

Encara hi ha molt per consensuar. En realitat, qui gestiona aquest tema a escala europea \u00e9s EURATEX, de la qual formem part. Tanmateix, des de GINETEX som pioners en la unificaci\u00f3 de l\u2019etiquetatge, i segurament tindrem molt a aportar en aquest proc\u00e9s.<\/p>\n

Probablement, un codi QR, RFID o una altra tecnologia similar servir\u00e0 per integrar i unificar tota aquesta informaci\u00f3 sobre la composici\u00f3, tra\u00e7abilitat i cura de la pe\u00e7a. Aix\u00ed, la tecnologia ens permetr\u00e0 millorar molts processos i comportaments en la cura de la roba, que ara ens semblen ci\u00e8ncia-ficci\u00f3.<\/p>\n

 <\/p>\n

\u00abNo es tracta que a Europa imposem una normativa i obliguem als altres a adoptar-la, sin\u00f3 que s’ha de trobar la manera de consensuar els mateixos criteris a nivell internacional\u00bb<\/p><\/blockquote>\n

 <\/p>\n

\u2013 Ens pots donar un exemple?<\/strong><\/p>\n

Un dels criteris b\u00e0sics per cuidar la roba \u00e9s separar-la per colors, per\u00f2 qui no s\u2019ha trobat mai amb un mitj\u00f3 negre que es cola en una rentada de roba blanca i ho taca tot? Amb la tecnologia que vindr\u00e0, integrada amb el Passaport Digital de Producte i els electrodom\u00e8stics, les rentadores de nova generaci\u00f3 podran detectar aquests errors abans d\u2019iniciar el rentat.<\/p>\n

\u2013 GINETEX s\u2019ha plantejat introduir nous s\u00edmbols per indicar reparaci\u00f3, reutilitzaci\u00f3 o reciclatge de les peces de roba?<\/strong><\/p>\n

La inclusi\u00f3 de nous s\u00edmbols \u00e9s complexa, perqu\u00e8 podria dificultar la comprensi\u00f3 i aplicaci\u00f3 de les instruccions de rentat. No obstant aix\u00f2, anem acompanyats d\u2019Europa i del Passaport Digital de Producte, i \u00e9s possible que en el futur s\u2019incorporin noves icones relacionades amb la reciclabilitat i la reparaci\u00f3.
\nMoltes gr\u00e0cies, Alejandro, i a tot l\u2019equip de GINETEX.<\/p>\n

Aquesta entrevista forma part d\u2019un espai de debat impulsat per Girbau LAB i So Good So Cute, que busca generar reflexi\u00f3 i aportar llum a aspectes essencials de la circularitat en la ind\u00fastria t\u00e8xtil. Veure altres articles publicats.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019etiquetatge de les peces de roba \u00e9s, actualment, l\u2019\u00fanica eina que tenim per con\u00e8ixer-ne la composici\u00f3 i els detalls de cura, dos elements clau per allargar-ne la vida \u00fatil i gestionar-ne millor el final. Per aix\u00f2, en el cicle d\u2019entrevistes que estem realitzant en col\u00b7laboraci\u00f3 amb Girbau LAB sobre circularitat en la ind\u00fastria t\u00e8xtil, no […]<\/p>\n","protected":false},"author":1,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\n\u00abLa tecnologia ens permetr\u00e0 millorar molts processos i comportaments en la cura de la pe\u00e7a de roba.\u00bb - Girbau LAB<\/title>\n<meta name=\"description\" content=\"Entrevista a Alejandro Laquidain, vicepresident de GINETEX, l\u2019Associaci\u00f3 Internacional per a l\u2019Etiquetatge de Conservaci\u00f3 T\u00e8xtil\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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