{"id":2797,"date":"2024-12-30T17:44:17","date_gmt":"2024-12-30T17:44:17","guid":{"rendered":"https:\/\/girbaulab.com\/reflexiones-sobre-circularidad-textil\/"},"modified":"2024-12-30T17:52:02","modified_gmt":"2024-12-30T17:52:02","slug":"reflexions-circularitat-textil","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/reflexions-circularitat-textil\/","title":{"rendered":"Reflexions sobre la circularitat t\u00e8xtil. Edici\u00f3 2024"},"content":{"rendered":"

Aquest any, des de Girbau LAB i en col\u00b7laboraci\u00f3 amb So Good So Cute, hem continuat conversant amb experts i expertes de la ind\u00fastria t\u00e8xtil que ens han compartit diferents visions sobre el futur de la moda sostenible. En concret, hem reflexionat profundament sobre la nostra relaci\u00f3 amb la roba i com millorar-la per avan\u00e7ar cap a un model m\u00e9s circular.<\/p>\n

Cuidar i connectar<\/strong><\/p>\n

N\u00faria Ferrer, tintorera-bugadera<\/a>, i Pilar Pasamontes, historiadora de moda contempor\u00e0nia<\/a>, ens han explicat que la clau est\u00e0 a incrementar la connexi\u00f3 emocional amb les nostres peces de roba. Aix\u00f2 no nom\u00e9s permet cuidar-les millor i allargar la seva vida \u00fatil, sin\u00f3 que tamb\u00e9 contribueix a reduir l\u2019impacte ambiental.<\/p>\n

Educaci\u00f3 t\u00e8xtil<\/strong><\/p>\n

Per fomentar aquesta connexi\u00f3 emocional, \u00e9s essencial una major educaci\u00f3 en cultura t\u00e8xtil. David Allo, responsable de sostenibilitat de Texfor<\/a>, destaca que les marques de moda tenen un paper crucial en aquesta tasca, liderant iniciatives educatives que generin consci\u00e8ncia sobre els processos i el valor que hi ha darrere de cada pe\u00e7a de roba.<\/p>\n

Un nou storytelling per a la moda<\/strong><\/p>\n

Lutz Walter, director de la Plataforma Tecnol\u00f2gica Europea per al futur del T\u00e8xtil i la Confecci\u00f3 (Textile ETP),<\/a> assenyala la necessitat de transformar les narratives de les marques. Segons Walter, el relat ha d\u2019inspirar connexi\u00f3 emocional i fidelitat envers les peces, allunyant-se de missatges que fomentin el consum excessiu. A m\u00e9s, destaca que normatives com el Reglament d\u2019Ecodisseny estan marcant un cam\u00ed clar cap a peces m\u00e9s duradores i sostenibles.<\/p>\n

Models de negoci innovadors<\/strong><\/p>\n

El lloguer, la reparaci\u00f3 i la revenda de roba estan guanyant terreny com a alternatives per mantenir la facturaci\u00f3 del sector sense augmentar la producci\u00f3. Pilar Chiva, directora de l\u2019\u00c0rea d\u2019Economia Circular de l\u2019Ag\u00e8ncia de Residus de Catalunya<\/a>, destaca que explorar aquests models \u00e9s essencial per a una ind\u00fastria m\u00e9s circular. A m\u00e9s, subratlla la import\u00e0ncia de millorar la gesti\u00f3 del residu t\u00e8xtil, un repte que creixer\u00e0 amb els nous canvis normatius.<\/p>\n

Vols saber-ne m\u00e9s? A Girbau LAB Talks by So Good<\/a>,\u00a0l\u2019espai des d\u2019on activem la reflexi\u00f3 sobre la fase d\u2019\u00fas del t\u00e8xtil com a clau per a una ind\u00fastria m\u00e9s circular, trobar\u00e0s les entrevistes completes. Tamb\u00e9 hem recopilat les principals conclusions d\u2019aquesta edici\u00f3 2024. Et convidem a consultar-les i formar part de la transformaci\u00f3 de la ind\u00fastria t\u00e8xtil cap a un model m\u00e9s circular, sostenible i conscient.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aquest any, des de Girbau LAB i en col\u00b7laboraci\u00f3 amb So Good So Cute, hem continuat conversant amb experts i expertes de la ind\u00fastria t\u00e8xtil que ens han compartit diferents visions sobre el futur de la moda sostenible. En concret, hem reflexionat profundament sobre la nostra relaci\u00f3 amb la roba i com millorar-la per avan\u00e7ar […]<\/p>\n","protected":false},"author":1,"featured_media":2789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nReflexions sobre la circularitat t\u00e8xtil. Edici\u00f3 2024 - Girbau LAB<\/title>\n<meta name=\"description\" content=\"Aquest any, des de Girbau LAB i en col\u00b7laboraci\u00f3 amb So Good So Cute, hem reflexionat profundament sobre la circularitat t\u00e8xtil. 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