{"id":2217,"date":"2024-06-27T23:16:51","date_gmt":"2024-06-27T23:16:51","guid":{"rendered":"https:\/\/girbaulab.com\/?p=2217"},"modified":"2024-06-28T14:44:12","modified_gmt":"2024-06-28T14:44:12","slug":"alfons-cornella-institute-of-next-projecte-edgers","status":"publish","type":"post","link":"https:\/\/labs.100x100.net\/projects\/girbaulab\/ca\/alfons-cornella-institute-of-next-projecte-edgers\/","title":{"rendered":"Alfons Cornella, fundador d\u2019Institute of Next i del projecte EDGERS, al Club d\u2019Innovadors de Girbau LAB"},"content":{"rendered":"

Tanquem el mes de Juny amb una nova sessi\u00f3 del Club d\u2019Innovadors<\/a> amb l\u2019Alfons Cornella<\/a> com a ponent. Fundador d\u2019Institute of Next i del projecte EDGERS, i amb una llarga i reconeguda traject\u00f2ria en innovaci\u00f3, Alfons convida als assistents a explorar els l\u00edmits de l\u2019organitzaci\u00f3 des de la cultura de la curiositat i l\u2019 actitud de fer-nos preguntes.<\/p>\n

Tendim a pensar que la curiositat \u00e9s una cosa bastant senzilla i fins i tot banal, per\u00f2 \u00e9s l’antecedent fonamental d’activitats humanes cr\u00edtiques com la creativitat i la innovaci\u00f3. Hi ha un inter\u00e8s creixent en la curiositat, ja sigui des d’una perspectiva individual o corporativa. Hem d’entendre qu\u00e8 \u00e9s la curiositat, aix\u00ed com com fer-la funcionar per als nostres objectius personals i organitzatius. Durant la xerrada abordem alguns d’aquests temes per tal d’obtenir una millor comprensi\u00f3 de la curiositat com a avantatge competitiu per a les empreses.<\/p>\n

Alfons Cornella ha publicat al voltant de 40 llibres sobre negocis, tecnologia i innovaci\u00f3, aix\u00ed com molts articles curts sobre com les tecnologies poden transformar les empreses. \u00c9s consultor d’algunes de les empreses m\u00e9s grans d’Espanya i ha estat involucrat en la innovaci\u00f3 durant m\u00e9s de 30 anys.<\/p>\n

Quins s\u00f3n els principals reptes dels entorns empresarials?<\/strong><\/p>\n

\u00c9s cada cop m\u00e9s dif\u00edcil parlar en general de les empreses. Cada empresa, amb els seus noms i cognoms, \u00e9s un univers. Cadascuna t\u00e9 els seus problemes i oportunitats. Per\u00f2 opino que moltes d\u2019elles tenen una necessitat creixent de canviar el qu\u00e8 anomenem \u201csistema operatiu de negocis\u201d. L\u2019entorn \u00e9s m\u00e9s complex, exigent i canviant, i aix\u00f2 demana ser molt bo en quatre direccions.<\/p>\n

Una, tenir els mecanismes adients per determinar qu\u00e8 necessiten\/demanen els clients; aix\u00f2 vol dir que necessitem captar dades en temps real a trav\u00e9s de \u201csensors\u201d, per poder respondre\u2019n \u00e0gilment. Dos, entendre la tecnologia no com una mera \u201ceina\u201d sin\u00f3 com un \u201cmotor\u201d de transformaci\u00f3; han d\u2019estar molt atentes a les tecnologies que van apareixent i que tenen el poder de canviar radicalment el negoci. Tres, empoderar els equips, per donar-los m\u00e9s capacitat per respondre m\u00e9s aut\u00f2nomament al client, sense esperar instruccions; la \u201cdist\u00e0ncia\u201d entre els equips que generen solucions i els clients ha de tenir a zero. I, quatre, treballar en forma d\u2019ecosistema, detectant aquelles altres organitzacions amb qu\u00e8 es poden combinar per generar nou valor que cap d\u2019elles pot generar en solitari; cap empresa \u00e9s suficientment intel\u00b7ligent per aportar als clients les solucions cada cop m\u00e9s sofisticades que demanaran.<\/p>\n

A on som ara en termes d\u2019innovaci\u00f3 en el sector industrial?<\/strong><\/p>\n

De nou, dep\u00e8n de quina empresa parlem. En el m\u00f3n industrial hi ha empreses extraordin\u00e0riament avan\u00e7ades, que estan redefinint qu\u00e8 entenem per \u201cfabricar\u201d, i empreses que estan en la fase final d\u2019un model de producci\u00f3 que ja no pot ser competitiu. Aix\u00f2 ho veiem per exemples a pa\u00efsos germ\u00e0nics, amb una llarga tradici\u00f3 d\u2019empreses industrials, que en els darrers deu anys han vist com ja no poden competir, ni en preus ni en qualitat, amb productes fabricats a \u00c0sia, i s\u2019han vist for\u00e7ats (i penso que en aix\u00f2 han tingut sort…) a generar games de productes molt m\u00e9s sofisticats i, en general, m\u00e9s \u201cpersonalitzats\u201d, als clients.<\/p>\n

A banda, la \u201cdist\u00e0ncia\u201d entre la ci\u00e8ncia i la tecnologia \u00e9s cada cop m\u00e9s curta (idees generades als laboratoris triguen menys a arribar als mercats en forma de tecnologia), com veiem per exemple al m\u00f3n dels materials. I, a m\u00e9s, la digitalitzaci\u00f3 dels processos, gr\u00e0cies a mecanismes avan\u00e7ats com els dels \u201cbessons digitals\u201d, fan que les simulacions de canvis en els processos, en la cerca d\u2019efici\u00e8ncia cada cop m\u00e9s grans, que impactin en un creixement de la productivitat, permeten una \u201cadaptaci\u00f3\u201d a les necessitats dels clients m\u00e9s \u201cresponsiva\u201d.<\/p>\n

Finalment, trobem una gran qualitat d\u2019innovaci\u00f3 en l\u2019exploraci\u00f3 dels models de subscripci\u00f3 en la ind\u00fastria, tot responent a la necessitat de les empreses a deixar els models capex (inversi\u00f3 de capital) per passar de forma sistem\u00e0tica als models opex (despesa operativa). \u00c9s en l\u2019\u00e0mbit dels models de negoci, o sigui, en com es generen resultats a l\u2019empresa on, en la meva opini\u00f3, veurem m\u00e9s innovaci\u00f3 en els propers anys. Tot plegat, el futur de la ind\u00fastria ser\u00e0 resultat de com combinem les possibilitats de la tecnologia amb la nostra imaginaci\u00f3 de negoci.<\/p>\n

Ens estem fent les preguntes suficients? Les apropiades?<\/strong><\/p>\n

En general, no. Ens fem les preguntes t\u00edpiques d\u2019un final d\u2019\u00e8poca, de com seguir fent el qu\u00e8 f\u00e8iem, i no responem a la incertesa de no dominar les tecnologies, els models, les formes de relaci\u00f3 entre organitzacions, que van emergint i que s\u00f3n for\u00e7a diferents de les que coneix\u00edem fins ara. No ens fem les preguntes que \u201cobren\u201d nous escenaris de possibilitats, Nosaltres anomenem a aquesta visi\u00f3 de descobriment del que se\u2019ns obra al futur, \u201choritzons d\u2019oportunitats\u201d.<\/p>\n

\u00c9s molt sorprenent veure empreses que no obren absolutament gens la seva visi\u00f3 cap al futur del seu negoci, com si estiguessin conven\u00e7udes que el qu\u00e8 fan sempre ser\u00e0 viable i que ning\u00fa les traur\u00e0 del negoci. Per\u00f2 crec que en els propers anys veurem m\u00e9s i m\u00e9s empreses aparentment invencibles que desapareixeran front a propostes radicalment diferents, en com ho fan i en qu\u00e8 fan.<\/p>\n

\"Curiosity

\u00a9 Gisela Jan\u00e9<\/p><\/div>\n

Output o outcome?<\/strong><\/p>\n

Aquesta \u00e9s una pregunta fonamental. Els models d\u2019organitzaci\u00f3 han de passar de l\u2019esquema de \u201cordre i control\u201d (dic qu\u00e8 s\u2019ha de fer i rebo informes sobre si s\u2019ha fet o no) al de \u201cprincipis compartits\u201d (fes-ho com vulguis per\u00f2 que fent-ho garanteixis que les necessitats dels clients quedin satisfetes). En aquest canvi, l\u2019important no s\u00f3n els \u201coutputs\u201d (quant produ\u00efm) sin\u00f3 els \u201coutcomes\u201d (si hem satisfet de veritat la necessitat del client). Aquest no \u00e9s un mer canvi de termes, \u00e9s un canvi substancial en com es treballa.<\/p>\n

Si l\u2019empresa est\u00e0 m\u00e9s a prop del client (la \u201cdist\u00e0ncia zero\u201d que hem comentat abans), ent\u00e9n millor qu\u00e8 el preocupa, qu\u00e8 necessita, i per satisfer-lo ha d\u2019estar en condicions d\u2019adaptar-se de forma din\u00e0mica a les seves circumst\u00e0ncies, cosa que \u00e9s molt diferent de proposar-li un producte\/servei est\u00e0ndar per complir uns objectius de venda. Empreses amb models organitzatius molt avan\u00e7ats com la xinesa Haier (l\u00edder mundial en el sector dels electrodom\u00e8stics) funcionen des d\u2019aquest convenciment que qui mana de veritat \u00e9s el client i que si el client no est\u00e0 satisfet tota la cadena de producci\u00f3 anterior ha fallat (de fet, diu encara m\u00e9s: \u00e9s el client el que paga les n\u00f2mines, i si el client no ha rebut el qu\u00e8 necessitava, ning\u00fa hauria de cobrar…).<\/p>\n

Imagina un escenari futur en bugaderia industrial … quin podria ser?<\/strong><\/p>\n

No conec el sector suficientment per tenir una opini\u00f3 que pagui la pena. Per\u00f2, des del desconeixement, hi ha escenaris futurs ara dif\u00edcils d\u2019imaginar com un en qu\u00e8 la roba no s\u2019hagi de rentar, o un altre en qu\u00e8 l\u2019aigua utilitzada en el proc\u00e9s sigui recuperada i reusada un nombre indefinit de vegades. De fet, hi ha sectors que conec m\u00e9s, com ara l\u2019alimentari, en qu\u00e8 el reproc\u00e9s de l\u2019aigua \u00e9s un dels components fonamentals de les estrat\u00e8gies industrials del futur. Tot i que hi ha qui pensa que el futur \u00e9s de recursos il\u00b7limitats (o \u201cabundants\u201d), jo penso que haurem de ser cada cop m\u00e9s prudents en l\u2019\u00fas de materials i energies, i que fer m\u00e9s amb menys ser\u00e0 la norma principal de funcionament de moltes empreses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tanquem el mes de Juny amb una nova sessi\u00f3 del Club d\u2019Innovadors amb l\u2019Alfons Cornella com a ponent. Fundador d\u2019Institute of Next i del projecte EDGERS, i amb una llarga i reconeguda traject\u00f2ria en innovaci\u00f3, Alfons convida als assistents a explorar els l\u00edmits de l\u2019organitzaci\u00f3 des de la cultura de la curiositat i l\u2019 actitud […]<\/p>\n","protected":false},"author":1,"featured_media":2220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"acf":[],"yoast_head":"\nAlfons Cornella, fundador d\u2019Institute of Next i del projecte EDGERS, al Club d\u2019Innovadors de Girbau LAB - Girbau LAB<\/title>\n<meta name=\"description\" content=\"Alfons Cornella, fundador d\u2019 Institute of Next i del projecte EDGERS, participa al Club d\u2019Innovadors de Girbau LAB\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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